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- Biofabrication and the Medical Field: Which is the scenario for 2030?Publication . Serrano, Emanuel S.; Vitorino, Liliana Coutinho; Almeida, Henrique de Amorim
- Digital Era: How marketing communication develops business innovation: Case studiesPublication . Vitorino, Liliana Coutinho; Lisboa, Ana; Antunes, Raquel J.The explosive growth of new media and the multiple and diverse means of communications are changing consumers and brands. Digitalisation is a growing reality. As per April 2019, there were 4.437 billion internet users (around 58% of the worldwide population) and 3.499 billion active social media users. Not only is the setting changing, but also consumers' profiles and roles. Researchers have identified some emerging trends that are leading firms to change the way they communicate to consumers and develop new and innovative businesses. In this chapter, the authors present a general perspective of marketing communication and how it will affect business innovation, discuss the existing paradigm shift in marketing communication, and introduce a case study which applies some of the more recent techniques.
- Advanced technologies for shoe sole productionPublication . Spahiu, Tatjana; Almeida, Henrique; Ascenso, Rita M. T.; Vitorino, Liliana; Marto, AnabelaAdvanced technologies for modelling and production are an important part in the whole process of product manufacturing. These advancements have changed the way of product development and play an important role in customization. In the footwear industry, as in any other industry, the use of these technologies is widely spread. Footwear comfort is one of the main selection criteria for purchase. Considering this fact, a case study of different steps for shoe designing according to individual foot shape will be presented. Taking into consideration the aesthetics of the sole and in a more sustainable view, through topological optimization reducing of material wastage for sole production will be presented. By means of the topological optimization in the shoe design process, sole optimization is realized. As a part of personalization, feet’s plantar pressure maps taken from 1 participant gave a better explanation of weight distribution of each foot. Following, sole personalization according the plantar pressure maps for each foot gives the possibility to obtain the best least material design according to the feet’s pressure while maintaining biomechanical performance.