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- TRevPAR as hotels performance evaluation indicator and influencing factors in PortugalPublication . Santos, Luís Lima; Malheiros, Cátia; Gomes, Conceição; Guerra, TâniaIn a global competition current scenario, measuring the performance of hotels is increasingly important for managers who, to take decisions, need management indicators and tools. The most common operating indicators are occupancy rate and RevPAR (Revenue Per Available Room). The goal of any hotel is to be as profitable as possible, so they must work on increasing revenues and decreasing costs. To increase revenues the focus has been on revenue management practices, and there is already several software that help hoteliers to define the most appropriate price for each customer. Therefore, managers mostly seek to increase accommodation revenue, however from a total revenue management perspective revenue from other departments must also be considered. The TRevPAR (Total Revenue Per Available Room) appears as a more comprehensive indicator that takes into account all hotels revenue sources. The purpose of this research is to study and highlight TRevPAR influence factors, since this information have practical implications in the hotel managers’ decision. This methodology was carried out through the analysis of 948 hotels from 2010 to 2017. The sample was obtained by crossing two databases: SABI platform and Portuguese National Tourism Registry (RNET). The tested determining factors were the hotel's location, size, number of stars and services. An original and exhaustive study in terms of services meets the purpose, thus, the influence on TRevPAR was tested on outdoor and indoor pools, tennis, golf, spa, meeting rooms and restaurants. The findings show a global increase over the years analysed (2010-2017) in TRevPAR. The location, size and number of stars influence TRevPAR, as do most services.
- Diferenciação do produto através da valorização do turismo industrialPublication . Guerra, Tânia Ferreira; Pacheco, Maria Pilar Moreno; Almeida, António Sérgio Araújo deThis article aims to analyze the industrial resources that are able to define a tourism product, this being assumed as a differentiating factor of a destination. In addition to a documentary research the practical example of S. João da Madeira has been used. Combined with the concept of cultural tourism, we find the concept of industrial heritage and in this setting the cultural offer, in its industrial expression, becomes an alternative solution that might promote diversified experiences. However, not all existing industrial heritage or industrial offer emerges as something attractive or interesting to the visitor. Mainly, the interest lies in the exceptionality and differentiation of experiences and in a global experience, holistically organized by the Destination. In this context, the search for alternatives to the traditional tourism product stands out, in order to respond to the needs of an increasingly demanding market with permanent oscillations.