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- Students CSR Orientation: Building Dialogues between the Academic Community and the Business WorldPublication . Frizon, Jucelia; Eugénio, Teresa; Morais, AnaBackground: This paper aims to verify whether the students’ expectations regarding corporate social responsibility (CSR) initiatives of companies, affect their CSR orientation, contributing to the dialogue between the academic community and the business world. It includes the opinions of undergraduate students in a business area. Methods: The methods involve a quantitative and descriptive approach, with the data collection being carried out through a survey of 524 responses. Cronbach’s alpha was used to assess the scale’s internal consistency. To test the hypotheses, multiple linear regression was used— ANOVA, Durbin-Watson, coefficient of determination (R2), and regression coefficients (β). Results: The findings show that students have expectations, especially, in the development of the products and services to customers, and environmental aspects, and these impact the CSR orientation. They believe that companies should engage in corporate sustainability initiatives not only for financial profit but also for reasons related to pure and altruistic social responsibility. Conclusions: The research is based on a sample the students from Brazil and Portugal. Students’ current expectations are a good indicator of their future academic performance and professional careers and the stakeholder theory still needs to be better studied in the Higher Education Institutions’ context. The results of this paper reduce a gap in CSR research, as they show how the CSR initiative affect business undergraduate students’ orientation towards CSR. In addition, we shed light on the differences that exist between the Constructs that determine the CSR orientation in two different countries (Portugal and Brazil), a developing and developed country.