Browsing by Author "Franco, Mara"
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- Business Plan Globetrot Plus Blockchain B2C Artificial Intelligence Solution for Tourism IndustryPublication . Syed, Hassan; Castanho, Rui Alexandre; Santos, Eleonora; García, Pablo Juan Cárdenas; Franco, MaraTravel is the ideal outcome for online diffusion. Unlike buying in most industries, the travel trade implicates the exchange, not physical inventory; however, it demands information. The tourist must select from many imaginable products, services, and fees that may differ with the minor adjustment of any parameters. Suppose, for example, a one-way airplane ticket. That ticket, for the same seat on an equivalent airplane, could be significantly more or less costly should the consumer decide to take delivery of the product (i.e., departure date or time) only a few hours earlier or later. The price for the same effect could likewise vary if the tourist was to complete the acquisition a day before or later. The special dynamics of travel shopping and buying are ideally fitted to the Internet, and the result of this creative medium has been nothing less than stunning. In this regard, the article is based on direct and indirect methods—being the literature review the most used technique. Contextually, in this study, it is possible to verify that the AI-combined Blockchain solution may seem a bit advanced at this stage; however, with further innovations, entering the applied field will certainty make this concept a reality.
- ITC'19: XI International Tourism Congress: The image and sustainability of tourism destinations: proceedings bookPublication . Teles, Susana; Almeida, Paulo; Franco, Mara; Jorge, João Paulo