Browsing by Author "Diogo, A."
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- Impact of motivations to buy and offer gifts in consumerism at ChristmasPublication . Santos, E.; Diogo, A.; Ratten, V.; Tavares, F.This article aims to analyze a conceptual model composed of the variables motivation to buy, motivation to offer gifts and compulsive consumerism at Christmas time. In order to achieve the proposed objective, a quantitative methodology based on a questionnaire survey was used. The sample consists of 1086 Portuguese individuals, over 18 years old. To evaluate the model, structural equation modeling with partial least squares was used. The results show that the motivations to buy and to offer gifts positively influence compulsive consumerism at Christmas time, and that the motivation to buy positively influences the motivation to offer gifts at Christmas time. The model also demonstrates that the motivation to offer gifts plays a mediating role in the relationship between the motivation to buy and compulsive consumerism. In Portugal there are no known studies on the motivations for offering gifts at Christmas. The present study can help academics, researchers and professionals (managers of consumer goods companies, commercial managers and advertising campaign managers) to better understand the motivations for buying and offering gifts, and the compulsive consumerism of the Portuguese population at Christmas time.
- Teleworking in Portuguese communities during the COVID-19 pandemicPublication . Tavares, F.; Santos, E.; Diogo, A.; Ratten, V.Purpose – Human beings spend about a third of their day working, so it is very important that they are integrated into a good community work environment. When the setting is teleworking in a family and housing context, it is important to keep a good environment and also a good physical, psychological and ergonomic aspects to attain job performance. The purpose of this paper is to characterize teleworking carried out in Portuguese communities in the context of the state of emergency caused by the COVID-19 pandemic. Design/methodology/approach – A survey questionnaire was used, which analyzed general information about teleworking and the individual’s adaptation process and the difficulties they faced during the teleworking period. The sample consists of 359 individuals aged 18 years or over, who were teleworking in their homes and in a family environment. Findings – The results show that adapting to teleworking was easy or very easy and that it happened very quickly. The main difficulties encountered by the individuals were the lack of professional interaction/ communication with coworkers, the lack of resources related to support infrastructures, such as the internet or a printer, and the reconciliation of teleworking with family life/household chores/dedication to children and time/schedule management. Originality/value – This study hopes to contribute to the increase of the scientific knowledge in the teleworking field and to allow companies to rethink the teleworking strategies to optimize resources and costs and to improve the organization’s productivity without harming the quality of life and well-being of their workers.
- The Importance of E-Commerce and Customer Relationships in Times of COVID-19 PandemicPublication . Oliveira, M. F.; Tavares, F.; Diogo, A.; Ratten, V.; Santos, E.; Ratten, V.; Thaichon P.A digital transformation in the world, the purchase of products, or possible services, is just a click away through e-commerce. The online consumer is increasingly knowledgeable and demanding. That’s why in online shopping it is important to maintain the good relationship between the company and the customer. This investigation aims to study the importance of the e-commerce in the context of a COVID-19 pandemic and relationship with customers. In terms of methodology, the questionnaire was used, with the sample consisting of 306 individuals who shopped online at least once. The results show that, since the quarantine of the COVID-19 pandemic, most of the individuals have started to use e-commerce more often. Data also show a positive and significant relationship between the dimensions of the e-commerce scale and the relationship with customers. It is expected that this study will contribute to the increase in the scientific knowledge of retailers, and a better identification of products purchased online, the type of actions valued by consumers, as well as the relationship of customers with the e-commerce. This knowledge can be essential for the definition and the implementation of policies and management strategies for the e-commerce platforms that enhance better organizational results.