Browsing by Author "Castro, Maria João"
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- Informational Heritage and the Relation Between Information Science Museology: Information Professional Performance ProjectsPublication . Carvalho, Milena; Martins, Susana; Castro, Maria João; Santos, Eleonora; de Carvalho, Ana Branca SoeiroThe museum transforms objects into perceptible information as it is a repository of information. Therefore, Culture and Museology use information and communication technologies as mediating communication tools, enhancing the conservation and “socialization” of museum collections, promoting access to cultural information, through the interdisciplinarity required between the museologist and other professionals who, together, organize and disseminate the collections. The enhancement of Cultural Heritage is the link between Museology and Information Science and involves valuing the human action of creating, interpreting, using, selecting, and distributing knowledge products and records, thus creating a connection with the concept of information. Hence, information is central to the process of cultural development and it is important to highlight the role of the information professional who, using information and communication technologies, can act in areas based on informational heritage. This paper using literature review as a methodology by defining the theoretical framework and the conceptual structure that supports the article, which clarifies the relationship between Information Science, Heritage, and Museology, presenting the information professional as a partner of Museology, working the cultural object as a document with communicative properties, as a message intended for a specific audience and as information that impacts that audience. Projects are presented that demonstrate this connection and performance.
- The Use of Social Networks as a Strategic Tool: The Case of Cuca Monga Discos and Its Presence on TikTokPublication . Lobo, Rafaela; Martins, Susana; Carvalho, Milena; Abreu, António; Castro, Maria João; Santos, Eleonora; Branca, AnaThe increased presence of brands and organizations on digital social networks has led to the need to understand and characterize their strategies and engagement with the public. The present study is an exploratory-descriptive investigation based on a literature review and the analysis of alternative metrics with the general objective of knowing how the publisher Cuca Monga Discos used TikTok between 2019 and 2022. It is assumed that engagement and participation are essential for the cultural industry hence the importance of promoting an environment of interaction between actors on social networks. It is concluded that the publisher uses Tik Tok and interactivity strategies and that adopting strategies that actively encourage followers to interact more will be beneficial.
- Tourist Preferences in Latin AmericaPublication . Santos, Eleonora; Carvalho, Milena; Martins, Susana; Carvalho, Ana Branca; Castro, Maria João; Mesquita, Anabela; Silva, PaulinoIn today's era of digital transformation, understanding tourism preferences is crucial for enhancing the travel experience. The way travelers get, analyze, and apply information to plan their trips has been completely transformed by information and communication technologies (ICTs). Features like accessibility, attractions , amenities, and prices influence travelers' choice regarding their destination and according to the Information Search Theory, travelers look up a lot of information in order to lower uncertainty and improve the quality of their decisions. This study examines the intricate interplay of factors influencing tourist preferences in Latin America, focusing on the role of hotel ratings, location, attractions, and accessibility. Drawing on regression analysis of data from Booking.com across six Latin American countries , including Mexico, Peru, Argentina, Chile, Colombia, and Brazil, the research identifies distinct tourist profiles and their preferences. Novel findings include a preference for lower-rated hotels among certain segments, a trade-off between accessibility and destination characteristics, and a prioritization of accessibility over the diversity of attractions for some travelers. These insights have significant implications for tourism management, suggesting targeted marketing strategies, product development initiatives, infrastructure investments, and collaborative partnerships to enhance the overall visitor experience and promote sustainable tourism development in the region.