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Percorrer por autor "Carvalho, Paulo"

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  • Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park
    Publication . Martins, Hugo; Carvalho, Paulo; Almeida, Nuno
    Based on the scientific literature, this paper emphasises the destination brand experience (DBE) (multidimensional construct and second-order factor) in order to analyse the implications it plays regarding visitors’ satisfaction, their intentions to revisit and their intentions to recommend it. In terms of methodology, a confirmatory factor analysis was used to test the model and the research hypotheses. The sample was composed of 507 tourists who visited the Peneda-Gerês National Park in Northern Portugal. Results showed an acceptable fit. The items of each construct were very strong. Positive significant results were found for all the considered hypotheses, particularly regarding the association of sensory DBE and behavioural DBE (subdimensions of the DBE scale) with satisfaction. The sensory DBE and affective DBE subdimensions of the DBE scale were meaningfully associated with visitors’ intentions to recommend. Satisfaction was a strong mediator for sensory DBE impact on their intention to revisit and to recommend, and a less strong effect was found for satisfaction as a mediator for behavioural DBE impact on intentions to revisit and to recommend. The theoretical contribution of this study aimed to deepen the analysis of the DBE construct in its multidimensional aspect and its relationship with other constructs. The results are discussed in relation to their theoretical and practical relevance.
    2021-10-20Artigo científico Acesso aberto Ver mais
  • Tourist satisfaction: an analysis of tourists visiting historic centres in Portugal
    Publication . Duque, Ana Sofia; Carvalho, Paulo; Almeida, Nuno
    Achieving tourist satisfaction is one of the main goals of destinations, companies and managers in the field of tourism. To better understand this key concept, we have studied other associated constructs that we call antecedents and consequences, such as tourist motivations, quality of experience and loyalty to the destination. It was decided to achieve the proposed goals by conducting questionnaire surveys with nonresident tourists in Portugal over the three high tourist season months, which are regarded as June, July and August. The sample was collected in five of Portugal’s main historical centres, namely, Porto, Coimbra, Lisbon, Évora and Faro. With this study it was possible to confirm that the level of satisfaction of tourists, who visit historic centers in Portugal, is very high. It was also possible to verify the existing connection between the various constructs developed in the research, through the hypothesis test.
    2021-04-20Artigo científico Acesso aberto Ver mais