CiTUR - Comunicações em conferências com publicação em atas
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Browsing CiTUR - Comunicações em conferências com publicação em atas by Author "Almeida, Nuno"
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- Pedagogical and cultural tourism as a factor for the international development of competences in the context of entrepeneurship, innovation and creativity in tourism. An exploratory study of Zingplanet brand: Cabo Verde and São Tomé e PríncipePublication . Felizardo, Fernando Vasques; Duarte, Eunice Almeida; Almeida, NunoThe Zingplanet brand has developed an pedagogical-cultural tourism project geared to the international market which is based the optimization of existing spaces for the creation of teaching and leisure academies in Cape Verde and São Tomé. Developing a mixed concept of vacation and learning for international students who want to know and live these territories in the context of learning and leisure through exchange programs integrating schools and universities. But also active vacation, where thematic programs are stretched to the knowledge of the culture, tangible and intangible heritage. Still sets the creation of an international and intercontinental network of artist residencies to establish exchange and the development of cultural and pedagogical skills as a learning factor. Programs can be designed for specific curricular interests. At the same time, this project is also designed for qualified teachers and trainers where it is proposed that they can take holidays in volunteering, staying in artisticpedagogical residences and simultaneously teaching modules, in which they are competent in a mix of pedagogy-teaching and tourism in addition to to trainers and resident teachers. This exploratory study aims to understand the scope of this tourism product, as it may be impacting to young students of different educational levels, as well as to the destinations and host populations by the possibility of being co-creators of experiences. Through creative tourism and educational tourism, leading to the development of low-income populations and young people to whom experiences in other territories may be provided, due to the streamlining of this program. As such, it is crucial to cross this process and product of educational tourism and creative tourism with the state of the art. In this sense, it was found that this product aims to generate development in local communities for linking the teaching of culture and know-how, based on the educationtal tourism and creative tourism.
- UNESCO brand portrait in Portugal: The use of the brand on official websitesPublication . Almeida, Tânia Sofia; Almeida, NunoThis paper aims to examine the way that the municipalities communicate the UNESCO World Heritage brand on their official websites, subsequently to the much desired World Heritage Listing. In 2019, with the classification of 2 new sites by the United Nations Educational, Scientific and Cultural Organization, Portugal’s presence on the World Heritage List increased to 17 sites. For the purpose of this study selection of the World Heritage Sites followed two criteria, to be a cultural site and a single municipality site. After literature review this exploratory study analyzes the use of the logo and how the UNESCO classification is communicated on the official websites of 13 municipalities, in Portugal. Findings demonstrate inconsistency in communicating the classification, being that the WH logo is not used in 11 (65%) of the 17 websites analyzed. This paper contributes to the field of destination branding by gathering information which will enable future research. For the municipalities and other official site managers, this paper provides further insight into the online use of the UNESCO brand.