Unidade de Investigação - CARME - Centro de Investigação Aplicada em Gestão e Economia / Center for Applied Research in Management and Economics
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O Centro de Investigação Aplicada em Gestão e Economia (CARME) é uma nova unidade de investigação e desenvolvimento (I&D), que emerge da combinação da vontade e esforços de professores do Departamento de Gestão e Economia do Instituto Politécnico de Leiria (IPLeiria), para desenvolver atividades de I&D nas suas áreas de interesse e conhecimento.
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Browsing Unidade de Investigação - CARME - Centro de Investigação Aplicada em Gestão e Economia / Center for Applied Research in Management and Economics by Author "Abreu, António"
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- The Influence of Business Cycles on Corporate Performance: Evidence from Outdoor TourismPublication . Santos, Eleonora; Abreu, António; Pinto, Agostinho Sousa; Carvalho, Milena; Martins, SusanaTourism contributes substantially to economies and employment opportunities. In recent years, sustainable tourism has gained prominence, seeking to harmonize economic growth with environmental preservation and social equity. This concept revolves around minimizing tourism’s environmental impact while maximizing local community benefits. Consequently, assessing the economic sustainability of tourism firms becomes imperative for destinations aspiring to cultivate sustainable tourism practices, particularly in nature-based, cultural, and nautical activities. This study delves into the economic sustainability of outdoor tourism firms in Portugal, encompassing nature-based, cultural, and nautical activities, from 2013 to 2022 across diverse business cycles. Utilizing data from the National Tourism Registry and the SABI database, we scrutinize profitability and financial structures. Our findings underscore essential insights. Nature/adventure firms struggle to maintain consistent positive returns on assets, while cultural and nautical firms exhibit variable profitability linked to economic conditions. Nature/adventure firms display relatively strong current liquidity, hinting at potential financial resilience during economic downturns. Cultural firms consistently exhibit higher financial autonomy, indicative of distinct financial management practices. Debt ratios vary significantly among firms, reflecting diverse financing strategies and risk profiles. These findings hold implications for outdoor tourism sector managers and policymakers. Managers must prioritize risk management, financial strategies, and financing approaches to bolster financial resilience and long-term sustainability. Policymakers can offer targeted support and incentives to mitigate the adverse effects of business cycles, safeguarding the sector’s enduring viability.
- The Use of Social Networks as a Strategic Tool: The Case of Cuca Monga Discos and Its Presence on TikTokPublication . Lobo, Rafaela; Martins, Susana; Carvalho, Milena; Abreu, António; Castro, Maria João; Santos, Eleonora; Branca, AnaThe increased presence of brands and organizations on digital social networks has led to the need to understand and characterize their strategies and engagement with the public. The present study is an exploratory-descriptive investigation based on a literature review and the analysis of alternative metrics with the general objective of knowing how the publisher Cuca Monga Discos used TikTok between 2019 and 2022. It is assumed that engagement and participation are essential for the cultural industry hence the importance of promoting an environment of interaction between actors on social networks. It is concluded that the publisher uses Tik Tok and interactivity strategies and that adopting strategies that actively encourage followers to interact more will be beneficial.