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A Influência da Inteligência Artificial na Competitividade Empresarial
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Abstract(s)
Esta dissertação explora o impacto da Inteligência Artificial na competitividade das empresas.
Num contexto organizacional em constante mudança, a capacidade de inovar, de se adaptar rapidamente e de criar vantagens competitivas sustentáveis é decisiva para a sobrevivência das empresas. Apesar de enfrentar desafios como a resistência à mudança e a escassez de competências técnicas, a Inteligência Artificial tem demonstrado um enorme potencial para impulsionar o desempenho organizacional.
O principal objetivo deste trabalho é compreender como é que a Inteligência Artificial contribui para o reforço da competitividade nas empresas. A investigação inicia-se com uma revisão da literatura, abordando os conceitos fundamentais de Inteligência Artificial e competitividade.
Para enriquecer a análise, foi desenvolvido um questionário composto por 24 perguntas, dirigido às 100 maiores empresas do concelho de Peniche. Este instrumento permitiu avaliar a aplicação prática da Inteligência Artificial no contexto empresarial local.
Os resultados revelam que a adoção da Inteligência Artificial representa uma mais-valia, não só ao nível da eficiência operacional, mas também na definição de estratégias que sustentam a vantagem competitiva.
This dissertation explores the impact of Artificial Intelligence on business competitiveness. In an organizational context that is constantly evolving, the ability to innovate, adapt quickly, and create sustainable competitive advantages is crucial for a company’s survival. Despite facing challenges such as resistance to change and a lack of technical skills, Artificial Intelligence has shown great potential to enhance organizational performance. The main objective of this study is to understand how Artificial Intelligence contributes to strengthening business competitiveness. The research begins with a literature review, addressing the fundamental concepts of Artificial Intelligence and competitiveness. To enrich the analysis, a questionnaire consisting of 24 questions was developed and sent to the 100 largest companies in the municipality of Peniche. This instrument made it possible to assess the practical application of Artificial Intelligence in the local business context. The results show that the adoption of Artificial Intelligence represents a significant added value, not only in terms of operational efficiency but also in shaping strategies that support competitive advantage.
This dissertation explores the impact of Artificial Intelligence on business competitiveness. In an organizational context that is constantly evolving, the ability to innovate, adapt quickly, and create sustainable competitive advantages is crucial for a company’s survival. Despite facing challenges such as resistance to change and a lack of technical skills, Artificial Intelligence has shown great potential to enhance organizational performance. The main objective of this study is to understand how Artificial Intelligence contributes to strengthening business competitiveness. The research begins with a literature review, addressing the fundamental concepts of Artificial Intelligence and competitiveness. To enrich the analysis, a questionnaire consisting of 24 questions was developed and sent to the 100 largest companies in the municipality of Peniche. This instrument made it possible to assess the practical application of Artificial Intelligence in the local business context. The results show that the adoption of Artificial Intelligence represents a significant added value, not only in terms of operational efficiency but also in shaping strategies that support competitive advantage.
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Keywords
Inteligência artificial Competitividade Partial least squares