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Publication
Trabalho de Projeto para a obtenção do Grau de Mestre em Marketing e Promoção Turística
| Name: | Description: | Size: | Format: | |
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| 6.91 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O trabalho desenvolvido tem o objetivo de contribuir para a resolução do problema da descarbonização da atmosfera, necessidade identificada no Acordo de Paris de 2015, que reforçou a importância de se alterar o paradigma da energia devido às alterações climáticas provocadas pela utilização de combustíveis poluentes de origem fóssil.
Por todo o globo acontecem múltiplas manifestações que denotam a preocupação das pessoas com o futuro do planeta e com o legado a deixar às futuras gerações. Este projeto vai ao encontro das necessidades de todas as pessoas que comungam desta preocupação e de todas as outras que, não tendo a noção do problema ou queiram estar à margem deste, acabarão por beneficiar da alteração do paradigma das fontes de
energia.
O objetivo do projeto é a criação de uma empresa de Turismo Náutico que utilizará uma embarcação com motor de propulsão alimentado por energia renovável sem emissões de gases poluentes, sem emissão de ruído, que contribui para a preservação e conservação dos recursos naturais e sustentabilidade das comunidades locais, e para a conversão do atual modelo de negócio num modelo de economia circular.
Para além do expectável benefício para o meio ambiente, também o fluxo turístico gerado pela empresa permitirá a fixação de pessoas no interior, reduzindo assim não só a assimetria com o litoral, como a sazonalidade, dado que a empresa pode operar durante todo o ano.
Da conclusão do projeto resultará a criação de uma empresa de Turismo.
A promoção da empresa será efetuada através de um plano de marketing digital.
O plano de marketing digital promoverá a empresa e o seu produto turístico e também a região onde a operação ocorrerá, no Rio Douro.
A empresa fomentará a atividade turística na região levando benefícios económicos para as comunidades locais e terá um impacto positivo no meio ambiente dado que a embarcação não utiliza combustíveis poluentes e contribui para a preservação e conservação dos recursos naturais.
É nossa convicção que o presente trabalho é importante, dado que, para além da vertente ecológica, eleva a importância do marketing para o desenvolvimento de novas empresas, especialmente as que se posicionam pela valorização da responsabilidade social, potenciando a criação de condições para se observar um futuro mais sustentável para a humanidade.
O público-alvo da empresa a criar são pessoas com elevado poder de compra, oriundas dos principais mercados emissores, com preocupações ambientais e que querem usufruir de experiências turísticas inovadoras de índole ecológico, únicas e inesquecíveis.
Para os empreendedores que pretendem criar o seu próprio negócio, este projeto pode ser, de facto, o princípio de uma história de sucesso, como, também, cria valor para o país.
The work carried out aims to contribute to solving the problem of decarbonization of the atmosphere, a need identified in the Paris Agreement 2015, which reinforced the importance of changing the energy paradigm due to climate change caused using polluting fuels of fossil origin. Throughout the globe there are multiple manifestations that denote people's concern about the future of the planet and the legacy to leave to future generations. This project meets the needs of all people who share this concern and all others who, not having the notion of the problem or wanting to be on the margins of it, will eventually benefit from the change in the paradigm of energy sources. The objective of the project is the creation of a Nautical Tourism company that will use a propulsion engine vessel powered by renewable energy without emissions of polluting gases, without noise emission, which contributes to the preservation and conservation of natural resources and sustainability of local communities, and to the conversion of the current business model into a circular economy model. In addition to the expected benefit to the environment, also the tourist flow generated by the company will allow the fixation of people in the interior, thus reducing not only the asymmetry with the coast, but also seasonality, since the company can operate throughout the year. The completion of the project will result in the creation of a Tourism company. The promotion of the company will be carried out through a digital marketing plan. The digital marketing plan will promote the company and its tourism product and the region where the operation will take place, on the Douro River. The company's activity will foster tourism activity in the region bringing economic benefits to local communities and will have a positive impact on the environment as the vessel does not use polluting fuels and contributes to the preservation and conservation of natural resources. It is our belief that the present work is important, since, in addition to the ecological aspect, it increases the importance of marketing for the development of new companies, especially those that are positioned by valuing social responsibility, enhancing the creation of conditions to observe a more sustainable future for humanity. The target audience of the company to be created are people with high purchasing power, coming from the main issuing markets, with environmental concerns and who want to enjoy innovative tourist experiences of ecological nature, unique and unforgettable. For entrepreneurs who want to create their own business, this project can in fact be the beginning of a success story, as well as creates value for the country.
The work carried out aims to contribute to solving the problem of decarbonization of the atmosphere, a need identified in the Paris Agreement 2015, which reinforced the importance of changing the energy paradigm due to climate change caused using polluting fuels of fossil origin. Throughout the globe there are multiple manifestations that denote people's concern about the future of the planet and the legacy to leave to future generations. This project meets the needs of all people who share this concern and all others who, not having the notion of the problem or wanting to be on the margins of it, will eventually benefit from the change in the paradigm of energy sources. The objective of the project is the creation of a Nautical Tourism company that will use a propulsion engine vessel powered by renewable energy without emissions of polluting gases, without noise emission, which contributes to the preservation and conservation of natural resources and sustainability of local communities, and to the conversion of the current business model into a circular economy model. In addition to the expected benefit to the environment, also the tourist flow generated by the company will allow the fixation of people in the interior, thus reducing not only the asymmetry with the coast, but also seasonality, since the company can operate throughout the year. The completion of the project will result in the creation of a Tourism company. The promotion of the company will be carried out through a digital marketing plan. The digital marketing plan will promote the company and its tourism product and the region where the operation will take place, on the Douro River. The company's activity will foster tourism activity in the region bringing economic benefits to local communities and will have a positive impact on the environment as the vessel does not use polluting fuels and contributes to the preservation and conservation of natural resources. It is our belief that the present work is important, since, in addition to the ecological aspect, it increases the importance of marketing for the development of new companies, especially those that are positioned by valuing social responsibility, enhancing the creation of conditions to observe a more sustainable future for humanity. The target audience of the company to be created are people with high purchasing power, coming from the main issuing markets, with environmental concerns and who want to enjoy innovative tourist experiences of ecological nature, unique and unforgettable. For entrepreneurs who want to create their own business, this project can in fact be the beginning of a success story, as well as creates value for the country.
Description
Keywords
Sustentabilidade Descarbonização Turismo náutico Experiência única Portugal Douro Nave espacial