Publication
Ligao : a multidisciplinary accommodation space Supertubos—Peniche, Portugal
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| 29.93 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
The following text is a business plan for Ligao—A boutique hotel concept at the world
famous surf break Supertubos in Peniche, Portugal. The concept explores the evolution of
specialized leisure spaces appealing to a demographic interested in authentic, co-produced
tourism experiences related to creativity, adventure and culture in a space that is modern
and multi-functional, committed to giving warmth and inspiration to its guests. A surfing
renaissance in Portugal over the last years has resulted in increased pressures on surfing
tourism and its related products and services, but issues such as the ever-changing needs
of the coastal tourist, sustainable approaches to business and the overabundance of
homogenized holiday experiences should also be considered. Portugal and Peniche
present themselves as highly promising destinations with a variety of stakeholders fully
committed to the continued success of tourism. The body of work intends to exhibit a model
of quality and efficiency in disciplines such as design, communication, marketing and
architecture; combining theoretical and practical methodologies to improve the overall
leisure experience mindfully considering the economic, environmental and social aspects
of the business and host community—aligning with the core principles of sustainability; and
is formatted in accordance with the United States Agency for International Development
Sustainable Tourism Enterprise Development: A Business Planning Approach (Humke &
Hilbrunner, n.d.).
Description
Keywords
surf creative tourism sustainability design hotel Peniche