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WOM antecedents of city residents: differences between men and women

2023-05-26Journal article Open access
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dc.contributor.authorSantos, Sara
dc.contributor.authorSanto, Pedro Espírito
dc.contributor.authorAugusto, Luisa
dc.date.accessioned2024-01-17T11:58:12Z
dc.date.available2024-01-17T11:58:12Z
dc.date.issued2023-05-26
dc.descriptionAcknowledgments This work is funded by National Funds through the FCT - Foundation for Science and Technology, I.P., within the scope of the project Refª UIDB/05583/2020. Furthermore, we would like to thank the Research Centre in Digital Services (CISeD) and the Polytechnic of Viseu for their support. A version of this paper was presented at ICIEMC – International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviourpt_PT
dc.description.abstractThe impact of the COVID-19 pandemic on tourism has reduced the flow of visitors to cities, paralyzing what was a growing sector in recent years. Currently, cities urgently need to attract tourists to their territories. In this dissemination of cities, the role of citizens residing in cities cannot be neglected since, through their word of mouth (WOM), they promote their cities' experiences, infrastructure, and atmosphere. However, the WOM of cities differs between men and women. In this context, our study aimed to explore the factors that influence WOM by men and women residing in cities, identifying that infrastructure, atmosphere, and perceived psychological well-being play an essential role in this influence. Thus, this cross-sectional study obtained data through a questionnaire that resulted in a sample consisting of 428 individuals. The hypothesis test was carried out using SMART PLS software and identified that infrastructure, atmosphere, and perceived psychological well-being positively influence citizens' WOM. In this context, our research contributes to those responsible for cities to develop actions, with their citizens, with the aim of disseminating their heritage and encouraging tourists to visit the territories through them.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSantos, S., Santo, P. E. & Augusto, L. (2023). WOM antecedents of city residents: differences between men and women. International Journal of Marketing Innovation and Strategy, Vol. 1, No. 1, pp. 41-50. doi.org/10.34624/ijmis.v1i1.32362.pt_PT
dc.identifier.doihttps://doi.org/10.34624/ijmis.v1i1.32362pt_PT
dc.identifier.issn2975-9226
dc.identifier.urihttp://hdl.handle.net/10400.8/9300
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherUniversidade de Aveiropt_PT
dc.relationCentre for Research in Digital Services
dc.relation.publisherversionhttps://proa.ua.pt/index.php/ijmis/article/view/32362pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectInfrastructurespt_PT
dc.subjectWellnesspt_PT
dc.subjectWord of Mouthpt_PT
dc.subjectResidentspt_PT
dc.subjectTourismpt_PT
dc.titleWOM antecedents of city residents: differences between men and womenpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCentre for Research in Digital Services
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05583%2F2020/PT
oaire.citation.endPage50pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage41pt_PT
oaire.citation.titleInternational Journal of Marketing, Innovation and Strategy (IJMIS)pt_PT
oaire.citation.volume1pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameSanto
person.givenNamePedro Espírito
person.identifier.ciencia-idE41B-D54C-75E7
person.identifier.orcid0000-0001-8924-7912
person.identifier.scopus-author-id57213160598
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication18dc7ffd-e2ba-444d-aa7a-91ea1dd3b78e
relation.isAuthorOfPublication.latestForDiscovery18dc7ffd-e2ba-444d-aa7a-91ea1dd3b78e
relation.isProjectOfPublication78828bd1-2727-477d-b41e-854ed997b427
relation.isProjectOfPublication.latestForDiscovery78828bd1-2727-477d-b41e-854ed997b427

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