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Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits

2025-09-01Journal article Open access
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datacite.subject.fosCiências Sociais
datacite.subject.sdg12:Produção e Consumo Sustentáveis
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
dc.contributor.authorCrespo, Cátia Fernandes
dc.contributor.authorSilva, Tânia
dc.contributor.authorRijo, Susana
dc.date.accessioned2025-12-04T10:01:22Z
dc.date.available2025-12-04T10:01:22Z
dc.date.issued2025-09-01
dc.description.abstractGrowing environmental concerns have triggered the appearance of a growing number of eco-efficient goods. However, although there are several studies on consumer attitudes towards packaging design elements, research evaluating the effect of sustainable packaging on consumer decisions is relatively scarce. Therefore, the purpose of this research is to investigate how a brand’s implementation of eco-efficient packaging influences consumer behaviour. We examine how a brand’s strategic implementation of an eco-efficient packaging influences brand emotional attachment through consu- mer’s perceptions of utilitarian, symbolic, and hedonic benefits, and its ultimate effect on purchase intention. Partial least squares structural equation modelling was used to test the hypotheses. Based on a sample of 305 respondents, it was found that the utilitarian benefits perceived by consumers do not positively influence brand emotional attachment. On the contrary, results show the existence of a positive influence between the symbolic and hedonic benefits perceived by consumers and brand emotional attachment, as well as between brand emotional attachment and consumer purchase intention of products with eco-efficient packaging.eng
dc.description.sponsorshipThis work was supported by National Funds of the FCT–Portuguese Foundation for Science and Technology within the project UID/04928/2025.
dc.identifier.citationCrespo, C. F., Silva, T., & Rijo, S. (2025). Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits. Management & Marketing, 20(3), 15-27.
dc.identifier.doi10.2478/mmcks-2025-0014
dc.identifier.issn2069-8887
dc.identifier.urihttp://hdl.handle.net/10400.8/14836
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSciendo
dc.relation.hasversionhttps://reference-global.com/article/10.2478/mmcks-2025-0014
dc.relation.ispartofManagement & Marketing
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectEco-efficient packaging
dc.subjectUtilitarian
dc.subjectSymbolic and hedonic benefits
dc.subjectBrand emotional attachment
dc.subjectPurchase intention
dc.titleBuilding brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefitseng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage27
oaire.citation.issue3
oaire.citation.startPage15
oaire.citation.titleManagement & Marketing
oaire.citation.volume20
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameCrespo
person.familyNameFIGUEIREDO LOPES RIJO
person.givenNameCátia Fernandes
person.givenNameSUSANA MARIA
person.identifier.ciencia-id0615-6420-EC94
person.identifier.ciencia-id1518-6521-19A8
person.identifier.orcid0000-0003-2886-7370
person.identifier.scopus-author-id56072058400
relation.isAuthorOfPublication99788e3e-3e04-4f90-a511-7ee6c6f2dd78
relation.isAuthorOfPublication82533711-98be-4727-9872-1516d1d44ea5
relation.isAuthorOfPublication.latestForDiscovery99788e3e-3e04-4f90-a511-7ee6c6f2dd78

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