ALGORITMI Research Centre

Publicações

Social Role in Organizational Management Understanding People Behavior and Motivation

Publication . Maia, Nuno; Neves, Mariana; Barbosa, Agostinho; Carrulo, Bruno; Araújo, Nuno; Fernandes, Ana; Vicente, Dinis; Ribeiro, Jorge; Vicente, Henrique; Neves, José

The aim of this work is to respond to the need to rethink the behavior and motivation of employees in their relationship with managers and social groups, i.e., one’s main goal is based on increasing engagement in order to reach organizational goals and job workers satisfaction, a complex concept that is influenced by different causes. Indeed, in this work it is analyzed the impact of working conditions on job satisfaction. This is where attention is drawn to the concept of entropy, since we are not focusing on the value a variable can take, but on the effort that has been expended to obtain it. The idea of entropy comes from a principle of thermodynamics dealing with energy. It usually refers to the idea that everything in the universe eventually moves from order to disorder, and entropy is the measurement of that change, that is used here to understand and assess the workers behavior and motivation. The subsequent formal model is based on a set of logical structures for knowledge representation and reasoning that conform to the above entropic view, then leading to an Artificial Neural Network approach to computation, an archetypal that considers the motive behind the action.

2020-03-03Comunicação em conferência

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Pervasive Marketing Intelligence

Publication . Guarda, Teresa; Pinto, Filipe Mota

Currently, the complexity of the business environment requires companies to be agile and proactive, for that companies must learn to know themselves and to the market through the collection and analysis of quality information. A successful business strategy requires a raising awareness about the external environment of organizations, including customers, competitors, industry structure and competitive forces. In this context, we intend to develop a research framework that can assist decision makers in emerging economies. The proposed framework was evaluated by a expert panel, for that, it was applied the Delphi methodology to assess the framework. We hope that this research will be considered as a contribution to a better understanding of the application of Marketing Intelligence in Pervasive Business Intelligence systems, which will enable organizations can achieve and maintain a competitive advantage.

2015Comunicação em conferência

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Palavras-chave

Information Systems, Computing Technologies,Electronics, Energy, Robotics,Computer Networks, Pervasive Computing,Operational Research, Industrial Eng & Management,

Entidade financiadora

Fundação para a Ciência e a Tecnologia, I.P.

Programa de financiamento

Financiamento do Plano Estratégico de Unidades de I&D - 2019

Número da atribuição

UID/CEC/00319/2019