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Analysis of the importance and value of price in the demand of a tourism destination

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dc.contributor.authorBento, Carla
dc.contributor.authorJiménez Caballero, José Luis
dc.contributor.authorAlmeida, Paulo
dc.date.accessioned2022-06-17T13:09:59Z
dc.date.available2022-06-17T13:09:59Z
dc.date.issued2017
dc.description.abstractTourism sector companies use Revenue Management practices, namely dynamic pricing techniques to address issues such as seasonality, fixed inventory or perishability. Customers are aware of these practices and look for the best Value for Money they can get in their purchases. The concept of value has a quite relevant dimension. And the price is not only perceived as a number, a negative factor or resource consuming, it is many times a sign that advises customers on quality and value and, for this reason, absolute price is one of the most important attributes in value perception (Ceylana et al., 2014) and price perception. Literature has focused largely on the management side of pricing strategy, specifically on Revenue Management practices. In what concerns customers literature has focused its attention on the acceptation of those practices, price fairness, and the attributes and less on how the price itself is perceived, how expectation is affected and how it affects choice and purchase decisions, that is on price perception. It is fundamental to understand how consumers perceive prices and what factors influence those perceptions. How do prices influence demand? How do consumers judge destination prices when making choices? How does that judgement affect their buying intentions? Methodology: a theoretical framework will be developed relating the variables of price, Revenue Management, service, perceived value, e-WOM and purchase behaviour, that will allow an investigation on how Lisbon tourists evaluate price. Results may help companies, namely hotels, to improve their pricing and positioning strategies, keeping themselves competitive and profitable, and keeping customers happy. This investigation is still in an early and exploratory stage; therefore, this communication will present the first approach to the theme.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationBento, C., Jiménez Caballero, J.L., & Almeida, P. (2017). Analysis of the importance and value of price in the demand of a tourism destination.Proceedings Book of the IX International Tourism Congress (ITC’17), 29-30 November, Peniche, Portugalpt_PT
dc.identifier.urihttp://hdl.handle.net/10400.8/7266
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherCITURpt_PT
dc.subjectRevenue managementpt_PT
dc.subjectPerceived valuept_PT
dc.subjectBuying intentionspt_PT
dc.titleAnalysis of the importance and value of price in the demand of a tourism destinationpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage191pt_PT
oaire.citation.startPage187pt_PT
oaire.citation.titleITC'17 - International Tourism Congress, 9th, November 29-30, Peniche, Portugalpt_PT
person.familyNameBento
person.familyNameJiménez-Caballero
person.familyNameAlmeida
person.givenNameCarla
person.givenNameJosé Luis
person.givenNamePaulo
person.identifier.ciencia-id011D-75B5-2900
person.identifier.ciencia-id4A1F-A8CE-A5AE
person.identifier.orcid0000-0002-6375-5748
person.identifier.orcid0000-0003-3456-2960
person.identifier.orcid0000-0002-4797-2128
person.identifier.ridL-3710-2017
person.identifier.scopus-author-id56866377500
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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relation.isAuthorOfPublication6916b70e-ce05-40aa-aa77-e66f32c0bb08
relation.isAuthorOfPublicationc07f3721-624d-4e31-83eb-62c9ffbf5cba
relation.isAuthorOfPublication.latestForDiscoveryc07f3721-624d-4e31-83eb-62c9ffbf5cba

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