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Advisor(s)
Abstract(s)
The present thesis analyzes the Municipalities of Óbidos and Caldas da Rainha in their
tourist, cultural and artistic complementarity in order to structure the work base of a
project called "Pontes", name inspired by the original "Pontis" by Michael Pinsky in
Halsend, Together, it prepares the analysis for the proposal in the Region of a narrative
based on the common history of Óbidos with the city of Caldas da Rainha, from which it
originates and whose approximation by the word, allows us to understand the same
historical matrix that when uniting the two Municipalities creates a bridge that facilitates
their urban, artistic and cultural understanding. The thesis analyzes the territory and the
project proposes a concrete action that uses as base the study of the associations and
human patrimony (software) and the infrastructures and their patrimonial value
(hardware).
Description
Keywords
Marketing territorial Programação cultural Rede Partilha