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Campismo, sustentabilidade e turismo: Redução da sazonalidade - O caso do Baleal
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A presente dissertação analisa a problemática da sazonalidade no turismo, propondo soluções que
permitam atenuar as flutuações da procura e, simultaneamente, promover a sustentabilidade financeira das unidades hoteleiras. O estudo centra-se no caso do Hotel do Baleal em Peniche, pertencente aos Serviços Sociais da Polícia de Segurança Pública, explorando a viabilidade de expansão da sua oferta para a vertente do campismo, nomeadamente através da criação de infraestruturas destinadas a tendas, caravanas e autocaravanas. Esta estratégia visa contribuir para a diversificação da oferta turística, a valorização do destino e a consolidação de um modelo de desenvolvimento sustentável. Para atingir este propósito procedeu-se a uma revisão de literatura sobre turismo sustentável, campismo e novas modalidades de alojamento, complementada por uma análise ao mercado turístico local e nacional. Em segundo lugar, foi elaborado um orçamento detalhado para a criação de um parque de campismo integrado no Hotel do Baleal, demonstrando a viabilidade do investimento e a sua capacidade de gerar sustentabilidade financeira, foi efetuada uma revisão da contabilidade a qual evidenciou a resiliência do projeto perante diferentes cenários de procura. Por último, realizaram-se entrevistas a indivíduos selecionados pela sua experiência profissional, conhecimento da temática e interação com os serviços sociais, permitindo validar empiricamente as perspetivas delineadas. Deste modo a metodologia seguiu uma abordagem exploratória e multidimensional. Os resultados obtidos confirmam que a expansão da oferta para a vertente de campismo possibilita alcançar todos os objetivos definidos, contribuindo para reforçar a sustentabilidade financeira, reduzir a sazonalidade, consolidar a vantagem competitiva, fomentar o aumento sustentável dos recursos humanos e aprofundar a cooperação institucional com o Município de Peniche. Em síntese, a integração do campismo no Hotel do Baleal representa uma oportunidade estratégica de desenvolvimento equilibrado e sustentável do turismo local, em consonância com as tendências emergentes do setor e com os princípios da sustentabilidade.
This dissertation analyzes the issue of seasonality in tourism, proposing solutions to mitigate demand fluctuations while simultaneously promoting the financial sustainability of hotel units. The study focuses on the case of Hotel do Baleal in Peniche, owned by the Social Services of the Public Security Police, exploring the feasibility of expanding its offer to include camping, namely through the creation of infrastructures for tents, caravans, and motorhomes. This strategy aims to contribute to the diversification of the tourism offer, the enhancement of the destination, and the consolidation of a sustainable development model. To achieve this purpose, a literature review was conducted on sustainable tourism, camping, and new forms of accommodation, complemented by an analysis of the local and national tourism market. Secondly, a detailed budget was prepared for the creation of a campsite integrated into Hotel do Baleal, demonstrating the feasibility of the investment and its ability to generate financial sustainability. Additionally, an accounting review was carried out, which evidenced the resilience of the project under different demand scenarios. Finally, interviews were conducted with individuals selected for their professional experience, knowledge of the subject, and interaction with the social services, allowing for the empirical validation of the perspectives outlined. In this way, the methodology followed an exploratory and multidimensional approach. The results confirm that the expansion of the offer to include camping makes it possible to achieve all the defined objectives, contributing to strengthening financial sustainability, reducing seasonality, consolidating competitive advantage, fostering the sustainable growth of human resources, and deepening institutional cooperation with the Municipality of Peniche. In summary, the integration of camping into Hotel do Baleal represents a strategic opportunity for balanced and sustainable local tourism development, in line with emerging sector trends and the principles of sustainability.
This dissertation analyzes the issue of seasonality in tourism, proposing solutions to mitigate demand fluctuations while simultaneously promoting the financial sustainability of hotel units. The study focuses on the case of Hotel do Baleal in Peniche, owned by the Social Services of the Public Security Police, exploring the feasibility of expanding its offer to include camping, namely through the creation of infrastructures for tents, caravans, and motorhomes. This strategy aims to contribute to the diversification of the tourism offer, the enhancement of the destination, and the consolidation of a sustainable development model. To achieve this purpose, a literature review was conducted on sustainable tourism, camping, and new forms of accommodation, complemented by an analysis of the local and national tourism market. Secondly, a detailed budget was prepared for the creation of a campsite integrated into Hotel do Baleal, demonstrating the feasibility of the investment and its ability to generate financial sustainability. Additionally, an accounting review was carried out, which evidenced the resilience of the project under different demand scenarios. Finally, interviews were conducted with individuals selected for their professional experience, knowledge of the subject, and interaction with the social services, allowing for the empirical validation of the perspectives outlined. In this way, the methodology followed an exploratory and multidimensional approach. The results confirm that the expansion of the offer to include camping makes it possible to achieve all the defined objectives, contributing to strengthening financial sustainability, reducing seasonality, consolidating competitive advantage, fostering the sustainable growth of human resources, and deepening institutional cooperation with the Municipality of Peniche. In summary, the integration of camping into Hotel do Baleal represents a strategic opportunity for balanced and sustainable local tourism development, in line with emerging sector trends and the principles of sustainability.
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Turismo sazonalidade sustentabilidade campismo Peniche