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Evaluation of a nature-based tourism destination attractiveness - the case of Madeira
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Resumo(s)
This study evaluates the overall attractiveness of Madeira as a nature-based tourism destination, by utilising a comprehensive approach that integrates both the perspectives of Polish tourists and expert opinions. To achieve this, the study employed a combination of the Analytic Hierarchy Process (AHP) and the Fuzzy Comprehensive Evaluation Method (FCEM), referred to as the Fuzzy-AHP approach. Data were collected through two questionnaires: one directed to experts with extensive knowledge of Madeira and another to Polish tourists, who have visited the island. The findings from the expert pairwise comparisons indicate that tourist attractions are the most significant dimension of Madeira's nature-based tourism attractiveness, with natural attractions, cultural attractions and external access being the most important factors and special events, historical relics, and folk customs ranking as the top attributes. Attributes such as road signs, tour guide interpretation, and interpretation boards were rated the lowest. From the tourist perspective, climatic phenomena was identified as the most important attribute, followed by topography and geology and the eco-environment. In contrast, marine transportation, sports facilities, and car parks were considered the least important. The study concludes that Madeira is evaluated as an "excellent" nature-based tourism destination, reflecting very high attractiveness.
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Palavras-chave
Nature-based tourism Destination attractiveness Analytic hierarchy process Fuzzy comprehensive evaluation method Madeira