Exploring Sustainable Chocolate Ventures: A Pathway For a Chocolate Shop in Lisbon

Carrajola, André Ivo dos Santos

http://hdl.handle.net/10400.8/14073

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Authors

Carrajola, André Ivo dos Santos

Advisor(s)

Oliveira, Fernanda Maria Fernandes

Eurico, Sofia Teixeira

Abstract(s)

As customers give transparency, ethical consumerism top priority in their buying decisions, the chocolate business has been severely affected by the worldwide movement towards sustainable and ethical consumption. Responsible sourcing also matters greatly. Combining important ideas of sustainability, ethical trade, and culinary tourism, this study investigates if it is feasible to open a sustainable chocolate business in Lisbon. This paper investigates the function of sustainable chocolate in forming consumer behaviour, evaluating business viability, and embedding itself into Lisbon's vibrant gastronomic scene using a theoretical framework and a qualitative research method. The results show how environmentally friendly chocolate companies may support consumer education, urban sustainability, fair trade and ethical cocoa farming. Even although demand for sustainable chocolate is growing, issues including price sensitivity, market entrance restrictions, and logistical complexity have to be closely controlled. In this industry, a well-organised business strategy can improve profitability and competitiveness by means of consumer involvement, guarantees of transparency, and use of strategic site choices. By matching corporate models with changing ethical consumer patterns and sustainable tourism trends, this study offers a strategic road map for companies hoping to join the sustainable chocolate industry. Emphasising the possibility to provide social, environmental, and financial advantages in metropolitan settings like Lisbon, this study provides insightful analysis of best practices for retail and sustainable chocolate manufacture.