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The impact of secondary information sources on the formation of the tourist image : the case of rural tourism in Galicia
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Autores
Orientador(es)
Resumo(s)
In a context of intense competition among tourist destinations, the perceived
image is key and plays, in turn, a key role in the choice of destination, as the values associated
to it represent a decisive factor in the purchase decision process by potential tourists. In this
context, many researchers agree that the image is usually formed by two main forces: stimulus
or external factors and internal personal factors. The former refer to the number and nature
of sources of information to which individuals are exposed. The latter include motivations,
demographic characteristics and the geographical and cultural background of tourists. The
aim of this paper is, therefore, to identify the set of cognitive‑affective
components forming
the a priori perceived image of the destination and, moreover, the study of the main factors
influencing stimulus formation. In particular, we analyze the effects of secondary sources of information
(autonomous, organic and induced) on the perceived destination image.
Descrição
Palavras-chave
Tourist destination image Rural tourism External or stimulus factors Sources of information
Contexto Educativo
Citação
In: European Journal of Tourism, Hospitality and Recreation. Vol. 2, Issue 1, pp. 72-94, 2011.