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Applying UTAUT Model for an Acceptance Study Alluding the Use of Augmented Reality in Archaeological Sites

dc.contributor.authorMarto, Anabela
dc.contributor.authorGonçalves, Alexandrino
dc.contributor.authorMartins, José
dc.contributor.authorBessa, Maximino
dc.date.accessioned2026-07-23T14:03:03Z
dc.date.available2026-07-23T14:03:03Z
dc.date.issued2019
dc.description.abstractLooking forward to enhance visitors’ experience among cultural heritage sites, the use of new technologies within these spaces has seen a fast growth among the last decades. Regarding the increasing technological developments, the importance of understanding the acceptance of technology and the intention to use it in cultural heritage sites, also arises. The existing variety of acceptance models found in literature relatively to the use of technology, and the uncertainty about selecting a suitable model, sparked this research. Accordingly, the current study aims to select, evaluate and analyse an acceptance model, targeted to understand the behavioural intention to use augmented reality technology in archaeological sites. The findings of this research revealed UTAUT as a suitable model. However, regarding the collected data, some moderators’ impact presented in the original study may change significantly. In addition, more constructs can be considered for wider understandings.eng
dc.identifier.citationMarto, A., Gonçalves, A., Martins, J. and Bessa, M. (2019). Applying UTAUT Model for an Acceptance Study Alluding the Use of Augmented Reality in Archaeological Sites. In Proceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP 2019) - HUCAPP; ISBN 978-989-758-354-4; ISSN 2184-4321, SciTePress, pages 111-120. DOI: 10.5220/0007364101110120
dc.identifier.doi10.5220/0007364101110120
dc.identifier.isbn978-989-758-354-4
dc.identifier.issn2184-4321
dc.identifier.urihttp://hdl.handle.net/10400.8/16664
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSCITEPRESS - Science and Technology Publications
dc.relation.hasversionhttps://www.scitepress.org/PublicationsDetail.aspx?ID=uBngrm57tQY=&t=1
dc.relation.ispartofProceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectAcceptance of Technology
dc.subjectAugmented Reality in Archaeology
dc.subjectCultural Heritage
dc.subjectUTAUT.
dc.titleApplying UTAUT Model for an Acceptance Study Alluding the Use of Augmented Reality in Archaeological Siteseng
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.conferenceDate2019
oaire.citation.conferencePlacePrague, Czech Republic
oaire.citation.endPage120
oaire.citation.startPage111
oaire.citation.titleProceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications - Volume 2: VISIGRAPP
oaire.citation.volume2
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMarto
person.familyNameJosé Marques Gonçalves
person.givenNameAnabela
person.givenNameAlexandrino
person.identifier872865
person.identifier.ciencia-id561D-7573-DD3D
person.identifier.ciencia-id0F12-C50E-BFE2
person.identifier.orcid0000-0001-6005-288X
person.identifier.orcid0000-0002-5966-3218
person.identifier.scopus-author-id35092342500
relation.isAuthorOfPublication054f7f94-4c31-4e12-bc26-1ab1e9d6bc03
relation.isAuthorOfPublication1114eda0-de42-4761-94ca-b48f98fc811f
relation.isAuthorOfPublication.latestForDiscovery054f7f94-4c31-4e12-bc26-1ab1e9d6bc03

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