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Examining the Role of Perceived Source Credibility on Social Media Influencer’s Ascribed Opinion Leadership

2023-09-26Journal article Restricted access
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datacite.subject.fosCiências Sociais
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
datacite.subject.sdg10:Reduzir as Desigualdades
datacite.subject.sdg12:Produção e Consumo Sustentáveis
dc.contributor.authorCrespo, Cátia Fernandes
dc.contributor.authorTille, Melanie
dc.date.accessioned2025-12-03T15:53:54Z
dc.date.available2025-12-03T15:53:54Z
dc.date.issued2023-09-26
dc.description
dc.description.abstractBuilding on the theoretical framework of the source credibility model, this study aims to investigate how the different dimensions of social media influencer’s (SMI) perceived source credibility, respectively expertise, attractiveness, and trustworthiness impact on influencers’ ascribed opinion leadership, and ultimately affect social media users’ purchase intentions. A cross-cultural analysis focused on the German and Portuguese markets of Instagram users was implemented. Data were collected with an online survey distributed in Germany and Portugal, resulting in a sample of 467 participants, 214 from Germany and 253 from Portugal. Data were analyzed using structural equation modeling with partial least squares (PLS-SEM). Findings confirmed that expertise and attractiveness enhance the influencer’s ascribed opinion leadership. On the contrary, trustworthiness does not influence ascribed opinion leadership. The influencer’s ascribed opinion leadership promotes purchase intention. This study advances influencer marketing literature by deepening our understanding on the influence of online opinion leaders on social media user’s behavioral intentions.eng
dc.description.sponsorshipThis work was supported by National Funds of the FCT – Portuguese Foundation for Science and Technology within the project UIDB/04928/2020.
dc.identifier.citationFernandes Crespo, C., & Tille, M. (2024). Examining the role of perceived source credibility on social media influencer’s ascribed opinion leadership. Journal of International Consumer Marketing, 36(3), 208-223.
dc.identifier.doi10.1080/08961530.2023.2255379
dc.identifier.issn0896-1530
dc.identifier.issn1528-7068
dc.identifier.urihttp://hdl.handle.net/10400.8/14826
dc.language.isoeng
dc.peerreviewedyes
dc.publisherTaylor and Francis
dc.relationCentre of Applied Research in Management and Economics
dc.relation.hasversionhttps://www.tandfonline.com/doi/full/10.1080/08961530.2023.2255379
dc.relation.ispartofJournal of International Consumer Marketing
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectExpertise
dc.subjecttrustworthiness
dc.subjectattractiveness
dc.subjectsocial media influencers
dc.subjectascribed opinion leadership
dc.titleExamining the Role of Perceived Source Credibility on Social Media Influencer’s Ascribed Opinion Leadershipeng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCentre of Applied Research in Management and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04928%2F2020/PT
oaire.citation.endPage223
oaire.citation.issue3
oaire.citation.startPage208
oaire.citation.titleJournal of International Consumer Marketing
oaire.citation.volume36
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameCrespo
person.givenNameCátia Fernandes
person.identifier.ciencia-id0615-6420-EC94
person.identifier.orcid0000-0003-2886-7370
person.identifier.scopus-author-id56072058400
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication99788e3e-3e04-4f90-a511-7ee6c6f2dd78
relation.isAuthorOfPublication.latestForDiscovery99788e3e-3e04-4f90-a511-7ee6c6f2dd78
relation.isProjectOfPublication4c5aa29d-4b03-4713-8f40-08b3bbfd88d7
relation.isProjectOfPublication.latestForDiscovery4c5aa29d-4b03-4713-8f40-08b3bbfd88d7

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