DROMEN SURF EXPERIENCE: A SUSTAINABLE SURF TOUR OPERATOR Peniche – Portugal

Zambrano, Gabriel Fernando Solorzano

http://hdl.handle.net/10400.8/12775

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Authors

Zambrano, Gabriel Fernando Solorzano

Advisor(s)

Jorge, João Paulo da Conceição Silva

Abranja, Nuno Alexandre Pereira

Abstract(s)

This project is about Dromen Surf Experience a premier surf tour operator based in Peniche, Portugal that aims to provide unique multi-day surf experiences coupled with cultural activities and local gastronomy. The business seeks to fulfill the needs of mid-advanced surfers and their families by offering an authentic way to explore this renowned surfing destination. This comprehensive business project incorporates a market analysis of Peniche’s thriving surf tourism industry and the global surf tourism market. It defines the target customer segments and outlines Dromen Surf Experience’s unique value proposition of combining top-quality surf guiding with immersive cultural experiences and a strong focus on sustainability. The plan details the company's sustainable management approach and responsible tourism practices aimed at preserving the environment, engaging local communities, and driving positive impact. A thorough tourism site analysis is provided, highlighting Portugal's rich maritime culture, ideal climate for surfing, accessibility via international airports, safety, and widespread English proficiency. The country's diverse tourism offerings are explored, underscoring the significant economic impact of the tourism sector. Portugal's Tourism Strategy 2027 and key programs supporting its strategic goals are examined. The plan provides an overview of Peniche's natural conditions, infrastructure, and rise as a premier surfing destination. An assessment of the area's current surf tourism market is presented, including local surf schools, camps, hostels, and lodges. Key competitors are identified and evaluated based on services, pricing, target markets, and sustainability practices. Detailed financial projections are included, outlining revenue streams, operating costs, investments, and profitability over a five-year period. Ultimately, this project demonstrates how Dromen Surf Experience’s innovative concept, commitment to sustainability and community engagement, and experienced leadership team would position the company for success in Portugal's growing surf tourism market. By delivering exceptional, immersive, and responsible surf experiences, Dromen Surf Experience aims to become a leading sustainable surf tour operator in Peniche and beyond.