Loading...
Publication
Tourist destination image formed by the cinema : Barcelona positioning through the feature film Vicky Cristina Barcelona
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 402 KB | Adobe PDF |
Advisor(s)
Abstract(s)
The image formed by the movie industry often represents an added value for
certain destinations because it works as a real tool for promotion at an international level and
as a factor that induces travel. The representations and images of tourist destinations developed
through the mass media, such as cinema, television and literature play a truly significant
role which influences in the process of vacation spot decision. These media are very influential
in promoting, confirming and reinforcing images, opinions and the destination identity,
and play an outstanding role in the image construction of tourist destinations. In other words,
the way in which the destination is represented in films and television series can have an enormous
influence worldwide in perpetuating a particular image and vision of the country. Barcelona
as a destination, in recent years, has been positioning itself in a number of full‑length
feature films to be internationally promoted. The latest cinematographic promotional action
can be witnessed in the movie "Vicky Cristina Barcelona" (Woody Allen, 2008), which has contributed
to placing this city strategically in the mind of the potential consumer. The present
paper analyses the principal images film lovers have perceived in this destination through the film.
Description
Keywords
Tourist image Strategic positioning Cinematographic tourism Product placement
Citation
In: European Journal of Tourism, Hospitality and Recreation. Vol. 2, Issue 1, pp. 137-154, 2011.