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Impact of motivations to buy and offer gifts in consumerism at Christmas

2021-09-27Journal article Open access
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dc.contributor.authorSantos, E.
dc.contributor.authorDiogo, A.
dc.contributor.authorRatten, V.
dc.contributor.authorTavares, F.
dc.date.accessioned2024-01-04T12:51:10Z
dc.date.available2024-01-04T12:51:10Z
dc.date.issued2021-09-27
dc.date.updated2023-12-22T19:15:33Z
dc.description.abstractThis article aims to analyze a conceptual model composed of the variables motivation to buy, motivation to offer gifts and compulsive consumerism at Christmas time. In order to achieve the proposed objective, a quantitative methodology based on a questionnaire survey was used. The sample consists of 1086 Portuguese individuals, over 18 years old. To evaluate the model, structural equation modeling with partial least squares was used. The results show that the motivations to buy and to offer gifts positively influence compulsive consumerism at Christmas time, and that the motivation to buy positively influences the motivation to offer gifts at Christmas time. The model also demonstrates that the motivation to offer gifts plays a mediating role in the relationship between the motivation to buy and compulsive consumerism. In Portugal there are no known studies on the motivations for offering gifts at Christmas. The present study can help academics, researchers and professionals (managers of consumer goods companies, commercial managers and advertising campaign managers) to better understand the motivations for buying and offering gifts, and the compulsive consumerism of the Portuguese population at Christmas time.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSantos, E., Diogo, A., Ratten, V., & Tavares, F. O. (2021). Impact of motivations to buy and offer gifts in consumerism at Christmas. Scientific Annals of Economics and Business, 68(3), 361–378. https://doi.org/10.47743/saeb-2021-0020pt_PT
dc.identifier.doi10.47743/saeb-2021-0020pt_PT
dc.identifier.eid2-s2.0-85117423333
dc.identifier.eissn2501-3165
dc.identifier.issn2501-1960
dc.identifier.slugcv-prod-2962997
dc.identifier.urihttp://hdl.handle.net/10400.8/9160
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisher"Alexandru Ioan Cuza” University of Iașipt_PT
dc.relation.publisherversionhttps://saeb.feaa.uaic.ro/index.php/saeb/article/view/1222pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/pt_PT
dc.subjectSanta Clauspt_PT
dc.subjectFamilypt_PT
dc.subjectConsumerismpt_PT
dc.subjectChristmas giftspt_PT
dc.subjectChristmaspt_PT
dc.titleImpact of motivations to buy and offer gifts in consumerism at Christmaspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceIaşipt_PT
oaire.citation.endPage378pt_PT
oaire.citation.issue3pt_PT
oaire.citation.startPage361pt_PT
oaire.citation.titleScientific Annals of Economics and Businesspt_PT
oaire.citation.volume68pt_PT
person.familyNameSantos
person.givenNameEulália Maria Mota
person.identifierAAO-4024-2020
person.identifier.ciencia-idD515-A6BD-A750
person.identifier.orcid0000-0001-8069-2657
person.identifier.scopus-author-id37089304300
rcaap.cv.cienciaidD515-A6BD-A750 | Eulália Maria Mota Santos
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationef54e890-81e1-4ae4-a2eb-7c64921798f4
relation.isAuthorOfPublication.latestForDiscoveryef54e890-81e1-4ae4-a2eb-7c64921798f4

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