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O presente relatório resulta do projeto de mestrado em Engenharia Automóvel e tem como
objetivo principal o desenvolvimento de modelos de negócio adaptados ao ecossistema pósvenda
automóvel em Luanda, Angola. O trabalho partiu de uma caracterização detalhada do
mercado, realizada através de visitas a oficinas, entrevistas a profissionais e análise
documental, que permitiu identificar os principais constrangimentos e oportunidades do
setor. Entre os desafios mais relevantes destacam-se a informalidade predominante, a
ausência de infraestruturas adequadas, a escassez de equipamentos de diagnóstico eletrónico
e a limitada qualificação técnica dos recursos humanos.
Com base nos resultados obtidos, foram estruturados três modelos de negócio
complementares utilizando o quadro do Business Model Canvas: (i) Instalações e Estrutura
Física, focado na criação de oficinas modulares e infraestruturas formais que favoreçam a
profissionalização; (ii) Ferramentas e Equipamentos de Diagnóstico, que visam
disponibilizar tecnologia moderna através de venda, aluguer e serviços de suporte; e (iii)
Formação Profissional, orientado para a capacitação prática e certificada de técnicos,
preparando-os para a crescente sofisticação dos veículos em circulação.
O estudo contribui para a compreensão dos fatores críticos de sucesso do setor automóvel
em Angola, propondo soluções inovadoras que combinam formalização, modernização
tecnológica e desenvolvimento de competências humanas. Estas propostas podem apoiar
decisores, investidores e instituições públicas na definição de estratégias que promovam a
sustentabilidade e a competitividade do ecossistema pós-venda automóvel em Luanda
This master’s dissertation in Automotive Engineering aims to develop business models tailored to the automotive after-sales ecosystem in Luanda, Angola. The study was based on a comprehensive market characterization, carried out through site visits to workshops, semistructured interviews with professionals, and documentary analysis. This approach enabled the identification of the main constraints and opportunities within the sector. The most critical challenges include the predominance of informality, the lack of adequate infrastructures, the scarcity of advanced diagnostic equipment, and the limited technical qualification of the workforce. Based on the findings, three complementary business models were structured using the Business Model Canvas framework: (i) Facilities and Physical Infrastructure, focused on the creation of modular workshops and formal spaces that promote professionalization; (ii) Tools and Diagnostic Equipment, designed to provide modern technology through sales, leasing, and technical support services; and (iii) Professional Training, oriented towards practical and certified skills development, preparing technicians for the growing sophistication of vehicles in circulation. This research contributes to a deeper understanding of the critical success factors of the Angolan automotive sector, proposing innovative solutions that combine formalization, technological modernization, and human capital development. These proposals may support policymakers, investors, and public institutions in defining strategies to foster the sustainability and competitiveness of the automotive after-sales ecosystem in Luanda.
This master’s dissertation in Automotive Engineering aims to develop business models tailored to the automotive after-sales ecosystem in Luanda, Angola. The study was based on a comprehensive market characterization, carried out through site visits to workshops, semistructured interviews with professionals, and documentary analysis. This approach enabled the identification of the main constraints and opportunities within the sector. The most critical challenges include the predominance of informality, the lack of adequate infrastructures, the scarcity of advanced diagnostic equipment, and the limited technical qualification of the workforce. Based on the findings, three complementary business models were structured using the Business Model Canvas framework: (i) Facilities and Physical Infrastructure, focused on the creation of modular workshops and formal spaces that promote professionalization; (ii) Tools and Diagnostic Equipment, designed to provide modern technology through sales, leasing, and technical support services; and (iii) Professional Training, oriented towards practical and certified skills development, preparing technicians for the growing sophistication of vehicles in circulation. This research contributes to a deeper understanding of the critical success factors of the Angolan automotive sector, proposing innovative solutions that combine formalization, technological modernization, and human capital development. These proposals may support policymakers, investors, and public institutions in defining strategies to foster the sustainability and competitiveness of the automotive after-sales ecosystem in Luanda.
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Pós-venda automóvel Modelos de negócio Luanda Oficinas Independentes Diagnostico automóvel Formação profissional