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The impact of the web summit on hotel performance: the case of Lisbon

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dc.contributor.authorBento, Carla
dc.contributor.authorJiménez Caballero, José Luís
dc.contributor.authorAlmeida, Paulo
dc.date.accessioned2023-06-01T15:40:13Z
dc.date.available2023-06-01T15:40:13Z
dc.date.issued2019
dc.description.abstractDynamic pricing is a response to fluctuations in demand for a product or service making it possible for hospitality companies to have a better performance. Demand generators such as events have a heavy impact in hospitality performance because they create demand that otherwise would not occur. Portugal has seen an exponential growth in tourism in the past years and major events play an important role in investment decisions, both private and governmental. The Web Summit is an annual technology event held in November. Lisbon has been the chosen city for the past three years, 2019 making it the fourth. Literature has focused its attention mostly on the impact of cultural or sports events, such as the Olympics, revealing positive long-term impacts on performance. It is fundamental to understand what the exact impact of these type of events – business fairs – have in the local economy in order to justify investments. Methodology: daily data collected from STR allow for a comparative study between hotel performance before and after the Web Summit. We compare the 3 years prior to the event and the last three years of the event, taking place in Lisbon. The sample size is 63 hospitality companies that range from Economy to Upper Midscale Class and data of ARD, RevPAR and Occupancy. Results show that on the dates of the event ADR and RevPAR increase 115% and occupancy 21% when compared to the previous year. However, on the third year of the event, 2018, these numbers do not see the same increase and remain somewhat similar to the previous year, 2017. This shows that there is major impact on hotel performance justifying the interest governments and other tourism agencies have in attracting these types of events.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationBento, C., Jiménez-Caballero, J.L., & Almeida, P. (2019, Nov. 5-7). The impact of the web summit on hotel performance: the case of Lisbon [Conference presentation abstract]. The image and sustainability of tourism destinations: Proceedings of the 11th International Tourism Congress: Abstract book. CITURpt_PT
dc.identifier.urihttp://hdl.handle.net/10400.8/8553
dc.language.isoengpt_PT
dc.peerreviewednopt_PT
dc.publisherCITURpt_PT
dc.subjectDynamic pricingpt_PT
dc.subjectPerformancept_PT
dc.subjectEventspt_PT
dc.subjectWeb summitpt_PT
dc.titleThe impact of the web summit on hotel performance: the case of Lisbonpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.startPage138pt_PT
oaire.citation.titleITC'19: XI International Tourism Congress: The image and sustainability of tourism destinations, Funchal, Portugal, Nov. 5-7, 2019pt_PT
person.familyNameBento
person.familyNameJiménez-Caballero
person.familyNameAlmeida
person.givenNameCarla
person.givenNameJosé Luis
person.givenNamePaulo
person.identifier.ciencia-id011D-75B5-2900
person.identifier.ciencia-id4A1F-A8CE-A5AE
person.identifier.orcid0000-0002-6375-5748
person.identifier.orcid0000-0003-3456-2960
person.identifier.orcid0000-0002-4797-2128
person.identifier.ridL-3710-2017
person.identifier.scopus-author-id56866377500
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication2cfa2576-0574-4357-b4fc-72524fdf9ce9
relation.isAuthorOfPublication6916b70e-ce05-40aa-aa77-e66f32c0bb08
relation.isAuthorOfPublicationc07f3721-624d-4e31-83eb-62c9ffbf5cba
relation.isAuthorOfPublication.latestForDiscovery2cfa2576-0574-4357-b4fc-72524fdf9ce9

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