An application of the student relationship management concept

Piedade, Maria Beatriz; Santos, Maribel Yasmina; Guerra da Piedade, Maria Beatriz

http://hdl.handle.net/10400.8/12790

Use this identifier to reference this record.

Name:	Description:	Size:	Format:
An application of the student relationship management concept.pdf	It is largely accepted that a way to promote the students’ success is by implementing processes that allow the students closely monitoring, the evaluation of their success and the approximation to their day-by-day activities. However, the implementation of these processes does not take place in many Higher Education Institutions due to the lack of appropriates institutional practices and an adequate technological infrastructure able to support these practices. In order to overcome these conceptual and technological limitations, this paper presents the Student Relationship Management System (SRM System). The SRM System supports the SRM concept and the SRM practice, also here presented, and it is implemented using the technological infrastructure that supports the Business Intelligence (BI) systems. The SRM system was used in an application case (in a real context) to obtain knowledge about the students and their academic behaviour. Such information is fundamental to support the decision-making associated with the teaching learning process. All the obtained results are also presented and analysed in this paper.	1.57 MB	Adobe PDF	Download

Send Feedback

Authors

Piedade, Maria Beatriz

Santos, Maribel Yasmina

Guerra da Piedade, Maria Beatriz

Abstract(s)

It is largely accepted that a way to promote the students’ success is by implementing processes that allow the students closely monitoring, the evaluation of their success and the approximation to their day-by-day activities. However, the implementation of these processes does not take place in many Higher Education Institutions due to the lack of appropriates institutional practices and an adequate technological infrastructure able to support these practices. In order to overcome these conceptual and technological limitations, this paper presents the Student Relationship Management System (SRM System). The SRM System supports the SRM concept and the SRM practice, also here presented, and it is implemented using the technological infrastructure that supports the Business Intelligence (BI) systems. The SRM system was used in an application case (in a real context) to obtain knowledge about the students and their academic behaviour. Such information is fundamental to support the decision-making associated with the teaching learning process. All the obtained results are also presented and analysed in this paper.

Keywords

Business Intelligence Customer Relationship Management Data Mining Data Warehouse OLAP Student Relationship Management

URI

http://hdl.handle.net/10400.8/12790

Citation

Piedade, Maria Beatriz; Santos, Maribel Yasmina (2009), ICEIS 2009. An application of the student relationship management concept, 11th International Conference on Enterprise Information Systems; Milan; Italy; 6 May 2009 through 10 May 2009; pp. 360-367. Code 79065. https://doi.org/10.5220/0002002003600367.