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Segmenting visitors based on willingness to pay for recreational benefits

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datacite.subject.sdg02:Erradicar a Fome
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
datacite.subject.sdg15:Proteger a Vida Terrestre
dc.contributor.authorFernanda Oliveira
dc.contributor.authorPintassilgo, Pedro
dc.contributor.authorPinto, Patrícia
dc.contributor.authorMendes, Isabel
dc.contributor.authorSilva, João Albino
dc.date.accessioned2026-01-20T12:23:41Z
dc.date.available2026-01-20T12:23:41Z
dc.date.issued2017
dc.description.abstractThis article uses a criterion-based method to segment visitors in the context of a contingent valuation survey. The National Forest of Leiria, located in central Portugal, is used as case study. Respondents are assigned to segments through a chi-squared automatic interaction detector method according to their willingness to pay for recreational improvements. This method identifies the main socio-economic and behavioural variables that differentiate the segments. The results show that the segment with the largest willingness to pay is formed by visitors who contribute to environmental protection and rate their recreational experience in the forest as very good. Besides these ‘environmentally friendly’ visitors, two other segments show willingness to pay above average: ‘graduates’ and ‘forest neighbours’. The study shows how the rich set of data provided by contingent valuation studies can be used to segment visitors, and therefore to support the planning and management of recreational facilities.eng
dc.description.sponsorshipThe author(s) disclosed receipt of the following financial support for the research, authorship, and/or publi cation of this article: Financial support from the Portuguese Foundation for Science and Technology (FCT) is acknowledged, through projects UID/SOC/04020/2013 and UID/SOC/04521/2013.
dc.identifier.citationOliveira, F., Pintassilgo, P., Pinto, P., Mendes, I., & Silva, J. A. (2015). Segmenting visitors based on willingness to pay for recreational benefits: The case of Leiria National Forest: The case of Leiria National Forest. Tourism Economics, 23(3), 680-691. https://doi.org/10.5367/te.2015.0526
dc.identifier.doi10.5367/te.2015.0526
dc.identifier.issn1354-8166
dc.identifier.issn2044-0375
dc.identifier.urihttp://hdl.handle.net/10400.8/15414
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSAGE Publications
dc.relationUID/SOC/04020/2013
dc.relationUID/SOC/04521/2013
dc.relation.hasversionhttps://journals.sagepub.com/doi/full/10.5367/te.2015.0526
dc.relation.ispartofTourism Economics
dc.rights.uriN/A
dc.subjectCHAID
dc.subjectcontingent valuation
dc.subjectrecreational benefits
dc.subjectvisitor segmentation
dc.titleSegmenting visitors based on willingness to pay for recreational benefitseng
dc.title.alternativeSegmenting visitors based on willingness to pay for recreational benefits: the case of Leiria National Foresteng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage691
oaire.citation.issue3
oaire.citation.startPage680
oaire.citation.titleTourism Economics
oaire.citation.volume23
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85

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