Loading...
Publication
O papel das Energias Renováveis na sustentabilidade do Turismo em Espaço Rural: a perceção do consumidor
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.54 MB | Adobe PDF |
Abstract(s)
Este estudo propõe-se a investigar as relações entre o uso de Energias Renováveis em Estabelecimentos de Turismo de Espaço Rural e a perceção de sustentabilidade dos turistas, assim como o seu impacto na intenção e no comportamento de compra sustentável dos mesmos. Uma revisão abrangente da literatura é conduzida, de modo a estabelecer o estado da arte sobre os assuntos em estudo, destacando a importância das práticas sustentáveis no setor turístico e a sua correlação com a satisfação e atração de turistas conscientes do meio ambiente, da sociedade e da economia. O estudo empírico foi desenvolvido através de uma abordagem quantitativa, utilizando o inquérito por questionário, estruturado e autoadministrado, como ferramenta. Foram consideradas 261 respostas, que permitiram apurar, através da análise estatística, que existe a necessidade de considerar não apenas as atitudes individuais em relação à sustentabilidade, mas também fatores contextuais e sociodemográficos, ao elaborar estratégias de promoção de produtos e práticas sustentáveis nos Estabelecimentos de Turismo de Espaço Rural. Neste sentido, a utilização de Energias Renováveis está positivamente associada a uma imagem de sustentabilidade no Turismo em espaço Rural; uma imagem de sustentabilidade no Turismo em Espaço Rural influencia positivamente a intenção de compra sustentável por parte dos turistas; e a intenção de compra sustentável por parte dos turistas, influencia positivamente o comportamento de compra sustentável dos mesmo. Não obstante, apesar de existirem correlações positivas estatisticamente significativas entre todas as variáveis em estudo, não existe uma mediação significativa entre elas, sendo apresentada uma proposta de modelo mais adequado aos resultados recolhidos. No final, deixam-se algumas recomendações para o setor de Turismo em Espaço Rural, sobre como melhorar a promoção da sustentabilidade e o uso de Energias Renováveis, de modo a corresponder às expectativas dos turistas atuais e assim promover as vendas.
This study aims to investigate the relationships between the use of Renewable Energy in Rural Tourism Establishments and tourists' perception of sustainability, as well as its impact on their sustainable purchasing intention and behavior. A comprehensive review of the literature is aimed at establishing the state of the art on the subjects under study, highlighting the importance of sustainable practices in the tourism sector and its transparency with the satisfaction and attraction of tourists conscious of the environment, the society and economy. The empirical study was developed through a quantitative approach, using a structured and self-administered questionnaire survey as a tool. 261 responses were considered, which made it possible to determine, through statistical analysis, that there is a need to consider not only individual attitudes towards sustainability, but also contextual and sociodemographic factors, when developing strategies for promoting sustainable products and practices in Rural Tourism Establishments. In this sense, the use of Renewable Energy is positively associated with an image of sustainability in Tourism in Rural areas; an image of sustainability in Tourism in Rural Areas concretely influences tourists' intention to purchase sustainable products; and tourists' sustainable purchasing intention positively influences their sustainable purchasing behavior. However, despite there being statistically significant positive correlations between all the variables under study, there is no significant mediation between them, and a model proposal that is more appropriate to the results collected is presented. In the end, some recommendations are made for the Rural Tourism sector, on how to improve the promotion of sustainability and the use of Renewable Energy, in order to meet the expectations of current tourists and thus promote sales.
This study aims to investigate the relationships between the use of Renewable Energy in Rural Tourism Establishments and tourists' perception of sustainability, as well as its impact on their sustainable purchasing intention and behavior. A comprehensive review of the literature is aimed at establishing the state of the art on the subjects under study, highlighting the importance of sustainable practices in the tourism sector and its transparency with the satisfaction and attraction of tourists conscious of the environment, the society and economy. The empirical study was developed through a quantitative approach, using a structured and self-administered questionnaire survey as a tool. 261 responses were considered, which made it possible to determine, through statistical analysis, that there is a need to consider not only individual attitudes towards sustainability, but also contextual and sociodemographic factors, when developing strategies for promoting sustainable products and practices in Rural Tourism Establishments. In this sense, the use of Renewable Energy is positively associated with an image of sustainability in Tourism in Rural areas; an image of sustainability in Tourism in Rural Areas concretely influences tourists' intention to purchase sustainable products; and tourists' sustainable purchasing intention positively influences their sustainable purchasing behavior. However, despite there being statistically significant positive correlations between all the variables under study, there is no significant mediation between them, and a model proposal that is more appropriate to the results collected is presented. In the end, some recommendations are made for the Rural Tourism sector, on how to improve the promotion of sustainability and the use of Renewable Energy, in order to meet the expectations of current tourists and thus promote sales.
Description
Keywords
Turismo sustentável Turismo em espaço rural Energias renováveis Decisão de compra dos turistas