Whispers of Egyptian Handicrafts

Mansour, Sohaila Elmoatazbellah Ahmed Hamed

http://hdl.handle.net/10400.8/10273

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Authors

Mansour, Sohaila Elmoatazbellah Ahmed Hamed

Advisor(s)

Barreto, Luísa Maria Pires

Abstract(s)

This research investigates how strategic graphic design can play an important role in preserving, promoting, and enhancing Egyptian handicrafts. Despite Egypt’s rich cultural heritage, modern Egyptian crafts often struggle for recognition, overshadowed by the global fascination with ancient Egyptian art. This study focuses on how branding and digital archiving can modernize the presentation and accessibility of these crafts, particularly to younger audiences. By employing user-centered design concepts and modern technology, the project aims to create a comprehensive digital platform that showcases the cultural significance and craftsmanship of Egyptian artisans, preserving their legacy while making it more relevant to contemporary markets. This study examines the ways in which digital archives and graphic design can connect traditional handicrafts with contemporary consumers, specifically focussing on the 25-35 age demographic. The problems the handicraft industry faces are made worse by people not knowing about them and their lack of connection to current economic markets. This study uses qualitative research to look into these problems. This also emphasises how updating and refreshing the digital representation of these crafts can generate renewed interest and enhance their market potential. This research plays a significant role in the ongoing dialogue surrounding cultural preservation in the digital era, protecting Egypt’s artisanal traditions for the benefit of future generations.