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O Comic como Plataforma de Comunicação de Emoções
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| 73.88 MB | Adobe PDF |
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Abstract(s)
A presente proposta de dissertação, realizada no contexto do Mestrado em Design Gráfico, teve na sua base o desafio de desenvolver um conteúdo gráfico, com a intenção de explorar a questão das emoções, dando destaque à ansiedade. Neste contexto foi considerado o desenvolvimento de um comic cuja narrativa ilustra o conjunto de peripécias e desafios encontrados pela personagem principal durante um momento da sua vida. O público-alvo deste trabalho foram jovens adolescentes por nos ser pertinente perceber em que medida o Design Gráfico, na sua vertente de comunicação, através do seu cruzamento com a linguagem dos comics poderia contribuir na desconstrução do tema. Neste sentido foi constituído um corpo teórico, com o propósito de perceber as diferentes dimensões envolvidas, captando-se o posicionamento de autores de áreas disciplinares distintas, cujos contributos constituíram os pilares da abordagem aqui realizada. Assim, da análise de diversos textos, artigos e obras foi trabalhado um conjunto de opções, que viriam a ser indispensáveis no desenvolvimento do projeto prático, enquanto conteúdo acessível, tanto ao nível da narrativa como na sua forma visual. Em termos de metodologias assumimos um desenho de projeto exploratório, que viveu do cruzamento entre o Design Gráfico, o comic e ainda a metodologia qualitativa por forma a compreender a dimensão empírica deste projeto. No contexto de validação foram também conduzidos inquéritos por questionário para perceber se o conteúdo desenvolvido respondia às vertentes de comunicação que se propunha, designadamente, se servia de plataforma para desconstruir e comunicar a ansiedade. Com isto foi possível percecionar o potencial dos comics como plataforma para a exploração e comunicação de emoções.
This dissertation proposal, carried out in the context of the Master’s Degree in Graphic Design, was based on the challenge of developing a graphic content with the intention of exploring the issue of emotions, with a focus on anxiety. In this context, the development of a comic whose narrative illustrates the set of adventures and challenges encountered by the main character during a moment in his life was considered. The target audience for this work was young teenagers because we felt it was relevant to understand the extent to which Graphic Design, in its communication aspect, through its intersection with the language of comics, could contribute to deconstructing the theme. To this end, a body of theory was put together in order to understand the different dimensions involved, capturing the position of authors from different disciplinary areas, whose contributions would form the pillars of the approach taken here. Thus, from the analysis of various texts, articles and works, we worked out a set of options that would become indispensable in the development of the practical project, as accessible content, both in terms of narrative and visual form. In terms of methodologies, we adopted an exploratory project approach that drew on the intersection between Graphic Design, comics and qualitative methodology in order to understand the empirical dimension of this project. In the context of validation, questionnaire surveys were also carried out to find out whether the content developed responded to the communication aspects that were proposed, namely whether it served as a platform for deconstructing and communicating anxiety. This made it possible to see the potential of comics as a platform for exploring and communicating emotions.
This dissertation proposal, carried out in the context of the Master’s Degree in Graphic Design, was based on the challenge of developing a graphic content with the intention of exploring the issue of emotions, with a focus on anxiety. In this context, the development of a comic whose narrative illustrates the set of adventures and challenges encountered by the main character during a moment in his life was considered. The target audience for this work was young teenagers because we felt it was relevant to understand the extent to which Graphic Design, in its communication aspect, through its intersection with the language of comics, could contribute to deconstructing the theme. To this end, a body of theory was put together in order to understand the different dimensions involved, capturing the position of authors from different disciplinary areas, whose contributions would form the pillars of the approach taken here. Thus, from the analysis of various texts, articles and works, we worked out a set of options that would become indispensable in the development of the practical project, as accessible content, both in terms of narrative and visual form. In terms of methodologies, we adopted an exploratory project approach that drew on the intersection between Graphic Design, comics and qualitative methodology in order to understand the empirical dimension of this project. In the context of validation, questionnaire surveys were also carried out to find out whether the content developed responded to the communication aspects that were proposed, namely whether it served as a platform for deconstructing and communicating anxiety. This made it possible to see the potential of comics as a platform for exploring and communicating emotions.
Description
Keywords
Design Gráfico Banda Desenhada Emoções Ilustração Storytelling