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Publication
Depression to expression. Color as visual language to communicate complex emotions
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.4 MB | Adobe PDF |
Authors
Abstract(s)
The thesis regards the potent of graphic design in health care as an opportunity
to communicate complex emotional experiences of depression. Using color
as the design strategy, the idea is an expressional one: right color can
communicate right message.
The romance of color exists for everyone. The beginning of every color
experience is a physiological response to a stimulus of light. This color
experience is enriched in a design by variation in color attributes that open
innumerable possibilities for expressive effect. The discrete contrast between
colors, in terms of its attributes, creates interest in a design.
The thesis is an effort to connect the emotional dimension of color experience
with depression to visualise the illness in a new light. A distinctive color
identity is given to the types of depression to portray the necessity of extending
deserved sensitivity and sympathy to the subject. These identities are achieved
by theoretical research of color concepts relative to perception and psychology,
analytical study of survey results, formulation of value – saturation scale and
color symbolism referenced to Indian culture. The thesis conceptualizes the
methodological approach that can be adopted to develop color palettes in
graphic design by considering the focal parameters relevant to the project.
The results are incorporated in the illustration eBook ‘The Quirky Brain’. The
final work is an anthology of short stories visualizing the inner thoughts that
goes on and on in the mind of a depressed person. A monochromatic palette is
adopted to maintain its identity as well as boost impactful message. The book,
eventually, narrates that change of emotions follows the change in color.
Description
Keywords
Depression Color Emotion Color perception Color psychology