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Casa Doze

2023-11-30Master thesis Open access
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dc.contributor.advisorOliveira, Fernanda Maria Fernandes
dc.contributor.advisorEurico, Sofia Teixeira
dc.contributor.authorReis, João Artur Lopes
dc.date.accessioned2024-02-06T10:29:39Z
dc.date.available2024-02-06T10:29:39Z
dc.date.issued2023-11-30
dc.description.abstractThis master's project delves into the realms of holistic tourism, wellness tourism, and the tourism industry's evolving landscape through the lens of sustainability. With a specific focus on the Mafra region in Portugal, the study aims to address three primary objectives: firstly, to comprehensively explore the existing literature and conceptual foundations of holistic and wellness tourism; secondly, to assess how the tourism industry is aligning with wellness concepts and identify emerging trends in wellness tourism; and finally, to evaluate the feasibility of establishing a sustainable holistic tourism venue named Casa Doze in the Mafra region. The study starts by establishing the theoretical framework, highlighting the interconnectedness of holistic tourism, wellness, and sustainability. It underscores the pursuit of holistic well-being, encompassing its different dimensions, within the context of contemporary society. With the tourism industry increasingly recognizing this pursuit, the study attempts to shed light on how tourism can contribute to individual well-being. In the practical exploration, the study turns its attention to Portugal and, more specifically, the Mafra region, which exhibits burgeoning potential as a holistic tourism hub. A meticulous examination of the current holistic tourism landscape in Mafra substantiates the viability of the Casa Doze project. This section also draws on insights derived from interviews with key stakeholders in the holistic tourism industry, providing valuable perspectives on challenges, priorities, and future trends. While the study achieves its objectives, certain limitations are acknowledged. These include a limited sample for interviews and the absence of an in-depth financial analysis for the Casa Doze project. To conclude, this study serves as a foundational exploration of the dynamic interplay between holistic tourism, wellness, and sustainability. It aims to contribute to the broader narrative of enhancing well-being and personal transformation in the evolving landscape of the tourism industry.pt_PT
dc.identifier.tid203515056pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.8/9391
dc.language.isoengpt_PT
dc.subjectWellness,pt_PT
dc.subjectHolistic tourism,pt_PT
dc.subjectWell-being,pt_PT
dc.subjectSustainable tourism,pt_PT
dc.subjectHolistic tourism venue feasibility in Mafrapt_PT
dc.titleCasa Dozept_PT
dc.title.alternativean assessment of the feasibility of opening a holistic tourism space in Mafrapt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameMestrado em Gestão e Sustentabilidade no Turismopt_PT

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ESTM - Mestrado em Gestão e Sustentabilidade no Turismo