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Publication
Análise da segmentação e mercado
Advisor(s)
Abstract(s)
De modo a concluir o Mestrado em Gestão e Direção Hoteleira, foi realizado um estágio obrigatório de 9 meses entre setembro 2021 e junho de 2022, para a obtenção do grau de mestre em gestão e direção hoteleira pela Escola Superior de Turismo e Tecnologia do Mar (ESTM). A empresa escolhida foi o Hotel Radisson Blu Golden Sands em Malta. Este estágio realizou-se no departamento de reservas, onde foi dada a oportunidade de adquirir diversos ensinamentos ao nível de “Back Office” num hotel de 5 estrelas, sob as funções desempenhadas do departamento em estudo, como o atendimento ao cliente indireto e tudo o que está inerente ao mesmo, a gestão do tempo e até mesmo à melhoria do nível da língua estrangeira – o inglês.
O desafio proposto no presente relatório visa demonstrar a importância das estratégias tomadas pelo hotel em relação à sua gestão, à atração de novos públicos e mercados, contribuindo assim para a maximização da receita do estabelecimento hoteleiro em estudo.
In order to complete the Master in Hotel Management and Management, a mandatory 9-month internship was carried out between September 2021 and June 2022, in order to obtain a master's degree in hotel management and management by the Escola Superior de Turismo e Tecnologia do Mar (ESTM). The company was the Hotel Radisson Blu Golden Sands in Malta. This internship took place in the reservations department, where it was given the opportunity to acquire several teachings at the "Back Office" level in a 5-star hotel, under the functions performed by the department under study, such as indirect customer service and all that is inherent to it, the management of time and even the improvement of the level of the foreign language – English. The challenge proposed in this report was to demonstrate the importance of the strategies adopted by the hotel in relation to its management, attracting new audiences and markets, contributing to the maximization of the revenue of the hotel under study.
In order to complete the Master in Hotel Management and Management, a mandatory 9-month internship was carried out between September 2021 and June 2022, in order to obtain a master's degree in hotel management and management by the Escola Superior de Turismo e Tecnologia do Mar (ESTM). The company was the Hotel Radisson Blu Golden Sands in Malta. This internship took place in the reservations department, where it was given the opportunity to acquire several teachings at the "Back Office" level in a 5-star hotel, under the functions performed by the department under study, such as indirect customer service and all that is inherent to it, the management of time and even the improvement of the level of the foreign language – English. The challenge proposed in this report was to demonstrate the importance of the strategies adopted by the hotel in relation to its management, attracting new audiences and markets, contributing to the maximization of the revenue of the hotel under study.
Description
Keywords
Segmentação Reservas Satisfação do Hóspede