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Publication
Plano de Negócios: Symbiosis Eco Resort
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Abstract(s)
O Glamping, ou acampamento de luxo, é um conceito que tem ganho popularidade nos últimos anos, especialmente entre os viajantes que buscam uma experiência mais autêntica e próxima da natureza, sem abdicarem do conforto e da qualidade. A ideia é proporcionar aos hóspedes uma estada única, com paisagens deslumbrantes, e ainda assim oferecer todas as comodidades esperadas de um hotel de luxo.
O presente plano de negócios, denominado de Symbiosis Eco Resort, pretende desenvolver um Glamping na aldeia de Azinhal, concelho de Castro Marim. A localização do empreendimento é num terreno de 20 hectares junto à barragem de Beliche, oferecendo um ambiente natural e tranquilo para os hóspedes desfrutarem. O objetivo é criar um espaço alternativo e sustentável, proporcionando uma experiência única e diferenciada.
O presente plano de negócio permitiu um estudo exaustivo do setor e procura avaliar a viabilidade económica e financeira. Para o efeito foi realizada análise de mercado, plano de marketing, plano de recursos humanos, plano de implementação e plano financeiro.
A implementação deste plano de negócios carece de um investimento inicial no valor de 1.372.417€, financiado em 100.000€ por capitais próprios e por um empréstimo bancário de 1.308.700€ reembolsável em dez anos. No primeiro ano de atividade, prevê-se um volume de vendas na ordem dos 1.117.341€. Na perspetiva do projeto pré-financiamento, as previsões são de um valor atual líquido (VAL) de 1.568.661€, uma taxa interna de rendibilidade (TIR) de 33,16% e um período de pay back de três anos. Na perspetiva do projeto pós-financiamento, prevê-se um VAL de 98.216€, uma TIR de 29,96% e um período de pay back de cinco anos. Por último, na perspetiva do investidor, o VAL será de 2.924.997€, a TIR de 402,73% e o período de pay back de um ano.
Glamping, or luxury camping, is a concept that has gained popularity in recent years, especially among travelers looking for a more autonomous experience closer to nature, without giving up comfort and quality. The idea is to provide guests with a unique stay, with breathtaking views, and still offer all the amenities expected of a luxury hotel. This business plan, called Symbiosis Eco Resort, intends to develop a Glamping in the village of Azinhal, municipality of Castro Marim. The development is located on a 20-hectare plot of land next to the Beliche dam, offering a natural and peaceful environment for guests to enjoy. The objective is to create an alternative and sustainable space, providing a unique and differentiated experience. This business plan allowed for an exhaustive study of the sector and seeks to assess its economic and financial viability. For this purpose, market analysis, marketing plan, human resources plan, implementation plan and financial plan were carried out. The implementation of this business plan requires an initial investment of €1.372.417, financed by €100.000 from equity and a bank loan of €1.308.700 repayable over ten years. In the first year of activity, a sales volume of around €1.117.341 is expected. From the perspective of the pre-financing project, the forecasts are for a net present value (NPV) of €1.568.661, an internal rate of return (IRR) of 33.16% and a pay back period of three years. From the perspective of the post-financing project, a NPV of €98.216 is expected, an IRR of 29.96% and a pay back period of five years. Finally, from the investor's perspective, the NPV will be €2.924.997, the IRR of 402.73% and the pay back period of one year.
Glamping, or luxury camping, is a concept that has gained popularity in recent years, especially among travelers looking for a more autonomous experience closer to nature, without giving up comfort and quality. The idea is to provide guests with a unique stay, with breathtaking views, and still offer all the amenities expected of a luxury hotel. This business plan, called Symbiosis Eco Resort, intends to develop a Glamping in the village of Azinhal, municipality of Castro Marim. The development is located on a 20-hectare plot of land next to the Beliche dam, offering a natural and peaceful environment for guests to enjoy. The objective is to create an alternative and sustainable space, providing a unique and differentiated experience. This business plan allowed for an exhaustive study of the sector and seeks to assess its economic and financial viability. For this purpose, market analysis, marketing plan, human resources plan, implementation plan and financial plan were carried out. The implementation of this business plan requires an initial investment of €1.372.417, financed by €100.000 from equity and a bank loan of €1.308.700 repayable over ten years. In the first year of activity, a sales volume of around €1.117.341 is expected. From the perspective of the pre-financing project, the forecasts are for a net present value (NPV) of €1.568.661, an internal rate of return (IRR) of 33.16% and a pay back period of three years. From the perspective of the post-financing project, a NPV of €98.216 is expected, an IRR of 29.96% and a pay back period of five years. Finally, from the investor's perspective, the NPV will be €2.924.997, the IRR of 402.73% and the pay back period of one year.
Description
Keywords
Glamping Turismo natureza Ecoturismo Castro Marim Algarve Nature tourism Ecotourism