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Projeto de negócios: Pura Vida Hotel
| Name: | Description: | Size: | Format: | |
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| 3.23 MB | Adobe PDF |
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Abstract(s)
O turismo rural e o ecoturismo têm vindo a aumentar exponencialmente ao longo dos anos. Estes tipos de turismo consistem na realização de viagens de forma responsável pelas áreas naturais, que promovam a preservação do meio ambiente e o bem-estar da comunidade visitada, com vista na minimização dos mpactos.
O termo ecoturismo é, no entanto, utilizado de forma errônea, sem estar verdadeiramente relacionado com o seu real significado. Surge então a necessidade de identificar com exatidão este tipo de turismo, bem como o perfil e comportamento dos ecoturistas, em especial em Portugal. A escolha da região especifica do Norte para a realização deste projeto recaiu por esta se tratar de uma área com um elevado potencial turístico, em especial do ecoturismo, com um vasto e rico património natural e cultural. Este estudo analisa os processos e desafios envolvidos na criação de um espaço hoteleiro em espaço rural. Com base em pesquisas, foram investigados os aspetos relacionados no planeamento, desenvolvimento e gestão de um empreendimento hoteleiro. O presente estudo considerou fatores como localização estratégica, identificação do público-alvo,
infraestruturas e equipamentos necessários, serviços e atividades oferecidas aos hóspedes, bem como aspetos ambientais e culturais a serem preservados. Além disso, foram examinadas as oportunidades e desafios incluindo gestões de licenciamento, marketing, sustentabilidade e integração com a comunidade local. Os resultados destacaram a importância do envolvimento das comunidades locais e a oferta de experiências autênticas para visitantes. Essas descobertas fornecem informação valiosa para aqueles que desejam apostar na criação de espaços hoteleiros em zonas rurais, contribuindo para o desenvolvimento económico, preservação da identidade cultural e contribuição da economia local.
Ecotourism has been increasing exponentially over the years, this consists of making responsible trips to natural areas, which promote the preservation of the environment and the well-being of the visited community, seeking to minimize impacts.However, the term ecotourism is missed, without being truly related to its real meaning. This raises the need to accurately identify this type of tourism, as well as the profile and behaviour of ecotourists, especially in Portugal. The choice of the specific region of North for the realization of this study was based on his high potential, especially ecotourism, with a vast and rich natural and cultural heritage. This study examines the process and challenges involved in creating a hotel space in a rural area. Based on research, aspects related to planning, development and management of enterprise were investigated. The study considered factors such as strategic location, target audience identification, necessary infrastructure and equipment, services and activities offered to guests, as well as environmental and cultural aspects to be preserved. Additionally, opportunities and challenges were examined, including licensing management, marketing, sustainability, and integration with the local community. The results highlighted the importance of involving local communities and providing authentic experiences for visitors. These findings provide valuable information for those wishing to invest in creating hotel spaces in rural areas, contributing to economic development, preservation of cultural identity, and local economy contribution.
Ecotourism has been increasing exponentially over the years, this consists of making responsible trips to natural areas, which promote the preservation of the environment and the well-being of the visited community, seeking to minimize impacts.However, the term ecotourism is missed, without being truly related to its real meaning. This raises the need to accurately identify this type of tourism, as well as the profile and behaviour of ecotourists, especially in Portugal. The choice of the specific region of North for the realization of this study was based on his high potential, especially ecotourism, with a vast and rich natural and cultural heritage. This study examines the process and challenges involved in creating a hotel space in a rural area. Based on research, aspects related to planning, development and management of enterprise were investigated. The study considered factors such as strategic location, target audience identification, necessary infrastructure and equipment, services and activities offered to guests, as well as environmental and cultural aspects to be preserved. Additionally, opportunities and challenges were examined, including licensing management, marketing, sustainability, and integration with the local community. The results highlighted the importance of involving local communities and providing authentic experiences for visitors. These findings provide valuable information for those wishing to invest in creating hotel spaces in rural areas, contributing to economic development, preservation of cultural identity, and local economy contribution.
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Keywords
Ecoturismo Sustentabilidade Portugal Norte