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- Höpüpü: surfing stoked on the waves of Peniche. The surfer and the satisfaction with his surf tourism experiencePublication . Nunes, J.M.; Mendes, S.; Jorge, J.P.More recently, surf has acquired an overwhelming dimension, both in terms of media coverage and in terms of economic relevance and direct impact in the communities. The Portuguese situation is a clear reflection of that, especially in Peniche, where this phenomenon is part of strategic documentation related with the “Sea economy”, namely via the so called “Surf Tourism”. Nowadays, Portugal is referred to as one of the most attractive countries as a tourist destination as a whole, but also as a tourist destination of reference when it comes to surfing. Furthermore, Peniche is one of the key locations for these activities, with an increasing range of packages and surf tourism offers, especially taking advantage of their environment, landscape and other characteristics related to nature. The main purpose of this work is to characterize in detail the “surfer/surf tourist” at Peniche and measure his satisfaction with this site as a surf tourism destination. In addition, it is proposed to the “surfer/surf tourist” to evaluate the satisfaction versus the level and quality of surf found. In order to achieve this purpose, a comprehensive survey was produced and conducted. The target was visitors of Peniche that matched to the typical “surfer/surf tourist”, achieving a response rate of 363 individuals. The results obtained and the knowledge produced as an outcome of this investigation lead us to build the profile of the “surfer/surf tourist” visiting Peniche in association with his expectative. Also, the study allowed leveraging policies and strategies directly addressing the expectations of this particular market niche in order to – using a sustainable approach – maximizing the potential of this activity.
- Ka Po’ina Nalu1: a preliminary analysis of Peniche local surfers’ satisfaction concerning the surf tourism growthPublication . Nunes, José Miguel; Mendes, Susana; Jorge, João PauloIt is recognized that tourism is a sector that can contribute to the economic growth of a territory. Tourism produces social benefits to the region and positively contribute to the maintenance of a natural environment by protecting natural areas such as coastal areas, for example. On the other hand, the support of the local population is essential for the development, successful operation, and sustainability of tourism. In the case of surf tourism, achieving the goal of favorable community support for the tourism industry requires also an understanding of how local surfers formulate their attitudes toward tourism. Therefore, assessing residents’ satisfaction plays an important role in the management of a surf destination, particularly the satisfaction of the local surfers. The purpose of this study is to examine the satisfaction, among local surfers, regarding the growth of surf tourism, development model and territorial management of the municipality of Peniche, Portugal. This city is a well-known surfing destination, specifically since one of the stages of the world surf tour takes place on the beaches of this municipality. In order to achieve the objective of this study, surveys were applied to the local surfers community (n=119). The questionnaire consisted of three parts: the first focused on the surf practice; the second on the satisfaction level about the tourism growth and development model; and the third on the local surfer’s profile. The results of the survey carried out on the local surfers community have led to the conclusion that the data and information provided by this preliminary study will enable better governance and planning for the destination, looking to ensure the sustainability of the surf tourism in Peniche and, consequently, greater satisfaction for the local community and tourists.
- Surf: royal sport for the natural kings of earth: uma perspetiva históricaPublication . Nunes, J.M.; Mendes, S.; Jorge, J.P.In recent years, surf has reached such proportions in terms of media coverage and importance in the Portuguese economy such a way that even attracted the government's attention to the phenomenon. This attention was reflected in national strategic documents of the economy of the sea, through the surf tourism. Nowadays Portugal is mentioned as one of the countries with the highest tourist demand for surfing, which is reflected in the increasing availability of products relating to this activity, including hostels, surfcamps and surfschools, among others. As a first introduction we refer to the origin of the word surf, as well as their differentiation relative to the term surfing, some of the modalities that are practiced in the waves, chronologically followed by their origin, history, social issues and decline, with the connection to surf tourism at the beginning of the 20th century proving to be extremely important to your success and rebirth, while economic activity and subsequent development. In the end, globalization, finishing with its arrival in Portugal.
- O surfista e a sua satisfação na componente da experiência turística de surfPublication . Nunes, José Miguel do Rosário; Jorge, João Paulo da Conceição Silva; Mendes, Susana Luísa da Custódia MachadoNos últimos anos o surf atingiu uma dimensão avassaladora, quer em termos de mediatização, quer em termos da importância e impacto que tem na economia das sociedades em geral. O caso português é exemplo disso, e muito particularmente Peniche, com o fenómeno a fazer já parte dos documentos estratégicos da chamada economia do mar, por via do denominado turismo de surf. Hoje em dia Portugal é referenciado como um dos países com maior atratividade ao nível de destinos turísticos para a prática do surf, e Peniche pelas suas particulares características naturais, constitui-se como um dos principais polos dinamizadores desta atividade, o que se reflete na crescente oferta de produtos turísticos diretamente relacionados com o surf. O presente estudo, para além do enquadramento histórico-cronológico imprescindível à compreensão do fenómeno surf, teve como propósito a caracterização sumária do perfil do surfista/turista de surf que se desloca a Peniche, bem como aferir da sua satisfação relativamente a Peniche como destino turístico de surf e verificar se essa satisfação é passível de sofrer alterações consoante o nível de surf em que se julga encontrar. Para atingir os objetivos, foi construído um questionário que foi aplicado a turistas praticantes de surf que se tenham deslocado a Peniche, extraindo-se uma amostra de 363 indivíduos. Os resultados obtidos e o conhecimento produzido por esta investigação, para além de permitirem tipificar o turista praticante de surf que se desloca a Peniche e os seus níveis de satisfação, permitirão ainda a possibilidade de adequar políticas e estratégias condizentes com as expectativas deste nicho de mercado de modo a que de forma sustentável se possa retirar o máximo partido desta atividade.