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- The perception of tourists regarding the use of social networks to choose and book a hotelPublication . Sousa, Ana Elisa; Pais, Sónia; Viana, Ana SofiaThe internet, and in particular social networks, has transformed the relationship between the consumer and the hotel industry, increasingly imposing itself as an alternative to traditional means in choosing and booking a hotel. The hotel sector, recognizing the importance of social networks, has increased its commitment in promoting its services through them. The main objective of this study is to verify the perception of the consumer regarding the use of social networks to choose and book a tourist accommodation. Our research is based on data from a quantitative online survey, with a descriptive and inferential analysis of the data collected. The findings reveal that the importance of hotel establishments being present online is unavoidable today, as the analysis of information collected online about accommodations, user comments, as well as publications made by influencers, are a decisive factor when choosing and book a hotel establishment.
- The role of social networks in the choice and reservation of the hotel establishmentPublication . Sousa, Ana Elisa; Pais, Sónia; Viana, Ana SofiaTechnology brings new challenges and opportunities for Tourism and Hospitality. Nowadays, social media are popular tools to searching, communicate and sharing, increasingly imposing itself as an alternative to traditional means in the choice and reservation of the hotel establishment. Recognizing the importance of technologies, more specifically of social networks, there has been an increase in the bet of the hotel sector in the dissemination of its services through these. The main objective of this study is to verify the role of social networks in choosing and booking tourist accommodation. An online questionnaire survey was applied. A descriptive and inferential analysis of the collected data was carried out, using the Excel and the Statistical Package for the Social Sciences (SPSS), version 26.0. The findings reveal that the social media are today the main means for collecting and sharing information about tourist accommodation. However, with regard to the reservation of the establishment, although this is done preferably online, it is essentially through the online tourist agencies and the website of the establishment itself.