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- Fur Farming: EU Citizens’ StancePublication . Mata, Fernando; Baptista, Nuno; Jesus, Meirielly; Santos, JoanaDespite its economic profitability, fur farming in Europe, responsible for half of global production, faces a growing ethical backlash. Animal welfare concerns, particularly regarding mink, foxes, and raccoon dogs kept in restrictive cages, have intensified due to advocacy, scientific reviews, and COVID-19 outbreaks. In response, several EU nations have implemented bans or stricter regulations. However, limited research exists on EU public opinion. This study analyses data from Eurobarometer 533 (March 2023), surveying 26,368 citizens across 27 EU countries, to assess attitudes toward fur farming. Respondents selected from three policy preferences: a full ban, EU-wide regulation, or acceptance of current practices. Multinomial logistic regression and chi-square tests revealed significant socio-demographic and ideological influences. Older individuals were more supportive of current practices (p = 0.001), while higher education levels correlated with support for a ban or stricter regulation (p = 0.003). Income positively influenced support for regulation (p = 0.002), and women (p = 0.008), urban residents (p = 0.001), and those with regular animal contact (p = 0.007) were more likely to support reform. Right-leaning respondents (p = 0.012) and residents of countries without fur farming bans (p < 0.001) were less supportive. These findings suggest that values, demographics, and national legislation significantly shape public opinion. Aligning policy with evolving societal values requires integrated legislative reform, public engagement, and equitable transition strategies to ensure meaningful and sustainable improvements in animal welfare across the EU.