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- Creative Crossroads: A Bibliometric Analysis of Subcultures, Arts, and Countercultures in Shaping Emerging Sociocultural TrendsPublication . Cantú, William Afonso; Milhano, SandrinaThis study delves into the intricate interplay among the notions of “subculture,” “arts,” and “counterculture” via a comprehensive bibliometric analysis. The focus is to elucidate the dynamics of the artistic realm and its influence on the emergence of sociocultural trends. Through the analysis, the research uncovers the nuanced connections and complexities inherent in these concepts. The findings underscore the dynamic nature of the research domain, unveiling a set of influences and interdependencies that underscore the pivotal role of art in shaping identities and catalysing social movements, within the broader context of mainstream society. The influential publications and bibliographic coupling networks elucidate established research domains and document the ongoing dynamics interconnecting the themes. Moreover, the co-word analysis delineates prospective avenues for research within the sphere of arts and subcultures that encompass the examination of symbiotic relationships between art and politics. Central to the investigation is the assertion that “subculture,” “arts,” and “counterculture” are deeply intertwined, comprising an intricate socio-cultural fabric. Art expresses and shapes the identities of subcultures, challenging dominant norms through counterculture and promoting social changes. The synthesis of these concepts highlights the transformative power of creativity in propelling cultural change and innovation, epitomizing an emerging and influential mindset warranting thorough examination within the purview of trend studies.