Browsing by Author "Saloua, Rmita"
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- Ink of Empowerment: Moroccan Women’s Unwritten StoriesPublication . Saloua, Rmita; Pinto, João Carlos de JesusVisual representation is a powerful tool for promoting empathy and understanding by associating symbols and images with narratives, thereby cultivating deeper emotional connections (Morgan, 2018). This dissertation employs graphic design as a medium to challenge societal perceptions of Moroccan women and amplify their voices through accessible and purpose-driven storytelling. The study examines the cultural norms, stereotypes, and systemic challenges shaping the lived experiences of Moroccan women. Using a mixed-methods approach, including qualitative interviews and cultural analyses, six case studies highlight shared struggles across diverse social, political, and economic contexts. These narratives highlight the enduring issues often silenced within Moroccan society and advocate for the reclamation of women’s stories as a pivotal step toward societal transformation. Guided by decolonizing design principles, the project rejects colonial portrayals that have historically reduced Moroccan women to passive roles (Goh, 2021). By incorporating culturally resonant design elements drawn from Moroccan heritage, the work establishes a visual language that both celebrates and empowers. The resulting storytelling initiative seeks to transform societal perspectives, offering a multifaceted and inclusive portrayal of Moroccan women’s lived realities. Ultimately, this dissertation contributes to both design studies and gender discourse by providing a structured framework for decolonized visual storytelling in Morocco.