Percorrer por autor "Marques, Maria Isabel Andrés"
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- A destination imagery processing model: Structural differences between dream and favourite destinationsPublication . Cardoso, Lucília; Dias, Francisco; Araújo, Arthur Filipe de; Marques, Maria Isabel AndrésThe present paper aims at understanding how destination imagery is processed in tourists’ working memory. The research focuses on two highly desirable, but contrasting, destination brand categories: Favourite Destination, which involves retrospective memory of positive experiences in situ; and Dream Destination, based on tourists’ prospective memory. Through an online multilingual survey, 23,446 responses consisting of perceptions, evoked by way of free-recall, associated to Dream and Favourite Destinations, were collected. Findings point to clear structural differences between the imagery of Dream and Favourite Destinations. Additionally, a theoretical destination imagery model that offers a basis for future studies is proposed, and some managerial implications of significant relevance to destination marketing are discussed.