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Browsing by Author "Ferreira, Pedro"

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  • Cooperação entre a comunidade e o ensino superior
    Publication . Abreu, Madalena; Bigotte De Almeida, Maria Emília; Brites, Claudia; Araújo, Inês; Capitão, Silvino; Chang, Nelson; Carvalho, Vera; Carreiro, João; Costa, Lúcia Simões; Castro, Luis; Dias, Susana; Dinis, I.; Ferraz, Helena; Ferreira, Pedro; Ferreira, Rui; Gaspar, José; Gomes, David; Malça, C.
    2018Book Restricted access Show more
  • Marketing viral ao serviço de marcas globais: o caso da pepsi max
    Publication . Marques, Alzira; Francisco, Ana; Vieira, Bárbara; Ferreira, Pedro; Simões, Tânia
    Numa economia essencialmente digital como a actual, o consumidor é um forte promotor das marcas e é nesse contexto que o marketing viral se pode assumir como uma estratégia importante, na medida em que permite que uma mensagem se dissemine rapidamente, alcançando um considerável número de indivíduos. No entanto, a imprevisibilidade associada a este conceito pode ditar o insucesso de uma campanha promocional, com prejuízo para a imagem da marca. O presente artigo consiste num estudo de caso por via de análise de imprensa e redes sociais e incide na avaliação do impacto provocado pela campanha da Pepsi Max, que se propagou rapidamente em Portugal, reflectindo o efeito imprevisível do marketing viral.
    2014-04Journal article Open access Show more
  • Relationship between family function and exercise capacity and inspiratory muscle strength in COPD
    Publication . Paixão, Cátia Filipa Pinto da; Rebelo, Patrícia; Oliveira, Ana; Jácome, Cristina; Cruz, Joana; Freitas, Célia; Loureiro, Helena; Rua, Marília; Ferreira, Pedro; Marques, Alda
    Chronic obstructive pulmonary disease (COPD) is a multidimensional disease known to affect not only patients but also family functioning. Family functioning affects several dimensions of patients’ psychological and social performance, however the association with patient’s physical outcomes remains unknown. This study explored associations between family function and exercise capacity and inspiratory muscle strength in COPD. 20 patients with COPD (85% male; 67.5±10y; 54.3±29.4FEV1%predicted) were included. Sociodemographic, anthropometric and lung function data were collected to characterise the sample. 2 six-minute walk tests (6MWT) and up to 5 maximum inspiratory pressure (MIP) manoeuvres were performed. The best performances were analysed. Family function was assessed with the family adaptability and cohesion evaluation scale (FACES-IV). Correlations were explored with the Spearman’s correlation coefficient. Moderate and positive correlations were found between family satisfaction and 6MWT (r=0.55; p=0.02) and between family cohesion and MIP values (r=0.59; p=0.01). Strong and positive correlations (r=0.61; p=0.01) were found between family satisfaction and MIP values. No further correlations were found (Fig.1). Family function correlated significantly with patients’ exercise capacity and inspiratory muscle strength. Further research on family functioning is needed to enhance knowledge on COPD management.
    2018Conference object Open access Show more