Strategic Transitions in Expansion: Analyzing the Efficacy of Chosen Strategies

Ribeiro, Marcella Alves

http://hdl.handle.net/10400.8/9734

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Authors

Ribeiro, Marcella Alves

Advisor(s)

Crespo, Cátia Claudemira Cordeiro Fernandes

Abstract(s)

This dissertation investigates thought a case study the impact of the chosen business expansion to the European market strategy on company performance and success, focusing on Clockworx Solutions, a British Orchestration solution provider expert on mining and manufacturing industries and expanding into logistics and healthcare industries. The study explores the effectiveness of Clockworx's chosen strategy during its expansion and assesses whether alternative strategies could have yielded better results and its impacts on performance. The research encompasses a theoretical framework on business strategies, including the Resource-based View (RBV) and emergent versus deliberate strategies, and examines organizational performance metrics. The study accesses the Balance Score Card to measure the impact of the chosen strategy on the organizational performance (evaluating among other aspects theteam alignment towards the chosen strategy). The methodology involves qualitative analysis through interviews with Clockworx's board management members. Findings contribute to understanding business expansion strategies, offering insights for strategic management in transitioning industries and the effect of it.