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(Re)futuring Tourism Businesses: A Framework for a Sustainable Tourism Online Course

2021-01-19Master thesis Restricted access
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorDias, Francisco Teixeira Pinto
dc.contributor.authorOliveira, Nádia Carreira
dc.date.accessioned2021-01-25T15:10:21Z
dc.date.available2024-01-19T01:30:16Z
dc.date.issued2021-01-19
dc.description.abstractFor the last two decades, the Travel & Tourism industry has gradually become one of the critical engines of the world’s economic and social development, while also a considerable contributor to unsustainable patterns and its consequent damaging effects. The COVID-19 pandemic that stormed the planet at the beginning of this year has created an inflexion point on the industry’s soaring growth trajectories, severely affecting and compromising both its current and future strength and vitality. Concurrently, it has presented time for reflection. The rhetoric for the need to transform the industry has underpinned the numerous pleas and expressed commitment from industry experts, to move beyond ‘business as usual’ and ‘build back better’, towards a shift to a more sustainable and equitable tourism. As a by-product of the internship at Turismo Centro de Portugal, this report consists of a framework proposal for a holistic, seven-week sustainable tourism free online course, to be provided by Turismo Centro de Portugal to its business stakeholders. The underlying idea relies on the assumption that businesses have an essential role to play in transforming the industry and thus, that education for sustainability is an imperative for encouraging them to become catalysing agents, in creating a novel and improved version of tourism and tackling its inherent challenges. Furthermore, as a Regional Tourism Organisation and due to the visibility and the interconnectedness with its stakeholders, Turismo Centro de Portugal is favourably positioned to promote and foster shared sustainable vision for the destination, namely through education. The framework hence serves the seminal purpose of urging Turismo Centro de Portugal to actively engage its business stakeholders to embark on a shared sustainable tourism quest. Given the complex nature of the tourism industry and the proposed objectives of the course, the literary review undertaken serves to substantiate its relevance, content and design structure. Grounded on a theoretical approach based on scientific and empirical research, statistical data and education industry benchmark research and analysis, it reaches the proposed result, both through deductive reasoning - from reading and critical analysis - and existing courses frameworks, framed under the economics, management, tourism, sustainability & sustainable development, innovation, marketing and leadership thematic. The framework is, however, not free from bias since it also relies on personal empirical and practical knowledge. This invariably means that the input from scholars and practitioners is essential.pt_PT
dc.identifier.tid202584127pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.8/5260
dc.language.isoengpt_PT
dc.subjectSustainable Tourismpt_PT
dc.subjectEducation for Sustainabilitypt_PT
dc.subjectCOVID-19pt_PT
dc.subjectTourism Businessespt_PT
dc.subjectSustainability Marketingpt_PT
dc.subjectResponsible Leadershippt_PT
dc.title(Re)futuring Tourism Businesses: A Framework for a Sustainable Tourism Online Coursept_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameMaster Sustainable Tourism Managementpt_PT

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ESTM - Mestrado em Gestão e Sustentabilidade no Turismo