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An integrated framework based on the ECSI approach to link mould customers' satisfaction and product design

datacite.subject.fosCiências Sociais::Economia e Gestão
datacite.subject.sdg03:Saúde de Qualidade
datacite.subject.sdg09:Indústria, Inovação e Infraestruturas
datacite.subject.sdg12:Produção e Consumo Sustentáveis
dc.contributor.authorFerreira, Irene
dc.contributor.authorCabral, José
dc.contributor.authorSaraiva, Pedro
dc.date.accessioned2025-12-02T18:35:15Z
dc.date.available2025-12-02T18:35:15Z
dc.date.issued2010-12-14
dc.description.abstractCustomer satisfaction (CS) and retention are key issues for organisations in today's competitive market place, making its proper evaluation a main concern for companies. Recently, the European Customer Satisfaction Index (ECSI) has been assumed as a reliable and independent frame-of-reference way of assessing CS. This article describes one framework based on ECSI, which attempts to evaluate the factors that contribute to CS for the Portuguese moulds industry. In order to pursue this goal, an ECSI model, specific for the injection mould industry, was designed and tested. Owing to the characteristics of the gathered data, partial least squares was used to estimate model parameters. The estimated model, which shows validity and reliability, demonstrates an excellent capacity for explaining CS (80.4%), as well as loyalty (58.2%). We also propose an approach to link the ECSI model parameters to the generation and evaluation of design solutions for moulds. This linkage allows us to identify the critical factors for achieving high levels of molds' design quality, through analytical hierarchical process (AHP) ranking, and to determine the impact of mould's design solutions over CS and retention.eng
dc.description.sponsorshipThe authors would like to express their sincere thanks to the mould designer’s team, namely Artur Mateus, Fátima Paulino, Henrique Amorim, João Matias, Joel Vasco, Nuno André and Pedro Martinho, for their contributions.
dc.identifier.citationFerreira, I., Cabral, J., & Saraiva, P. (2010). An integrated framework based on the ECSI approach to link mould customers’ satisfaction and product design. Total Quality Management & Business Excellence, 21(12), 1383–1401. https://doi.org/10.1080/14783363.2010.530791.
dc.identifier.doi10.1080/14783363.2010.530791
dc.identifier.eissn1478-3371
dc.identifier.issn1478-3363
dc.identifier.urihttp://hdl.handle.net/10400.8/14811
dc.language.isoeng
dc.peerreviewedyes
dc.publisherTaylor and Francis
dc.relation.hasversionhttps://www.tandfonline.com/doi/full/10.1080/14783363.2010.530791
dc.relation.ispartofTotal Quality Management & Business Excellence
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectEuropean Customer Satisfaction Index
dc.subjectstructural equation model
dc.subjectinjection moulds
dc.subjectPLS
dc.subjectAHP
dc.titleAn integrated framework based on the ECSI approach to link mould customers' satisfaction and product designeng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage1401
oaire.citation.issue12
oaire.citation.startPage1383
oaire.citation.titleTotal Quality Management & Business Excellence
oaire.citation.volume21
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameFerreira
person.givenNameIrene
person.identifier.ciencia-id3311-2C03-D27F
person.identifier.orcid0000-0002-4366-9025
relation.isAuthorOfPublicationb57e66fd-95b8-4ffd-ad58-f918c7cd7552
relation.isAuthorOfPublication.latestForDiscoveryb57e66fd-95b8-4ffd-ad58-f918c7cd7552

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Customer satisfaction (CS) and retention are key issues for organisations in today's competitive market place, making its proper evaluation a main concern for companies. Recently, the European Customer Satisfaction Index (ECSI) has been assumed as a reliable and independent frame-of-reference way of assessing CS. This article describes one framework based on ECSI, which attempts to evaluate the factors that contribute to CS for the Portuguese moulds industry. In order to pursue this goal, an ECSI model, specific for the injection mould industry, was designed and tested. Owing to the characteristics of the gathered data, partial least squares was used to estimate model parameters. The estimated model, which shows validity and reliability, demonstrates an excellent capacity for explaining CS (80.4%), as well as loyalty (58.2%). We also propose an approach to link the ECSI model parameters to the generation and evaluation of design solutions for moulds. This linkage allows us to identify the critical factors for achieving high levels of molds' design quality, through analytical hierarchical process (AHP) ranking, and to determine the impact of mould's design solutions over CS and retention.
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