SAUDADE WORLD: A SUSTAINABLE RECREATIONAL TOURISM COMPANY IN PORTUGAL - Fishing tours that go beyond fishing -

Miyamoto, Naho

http://hdl.handle.net/10400.8/12771

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Authors

Miyamoto, Naho

Advisor(s)

Jorge,, João Paulo da Conceição Silva

Abstract(s)

The following text is a business plan for a recreational tourism company in Portugal, specializing in sustainable fishing tours. The goal of this business is to provide sustainable, small-group, hands-on, locally oriented fishing tours that appeal to those interested not only in fishing but also in the local surrounding nature. These tours aim to create benefits for both locals and tourists socially, economically, and environmentally. Portugal is a well-known tourist destination for surfing, golfing, beaches, food and wine, weather, and affordability. However, compared to those activities, it is less recognized for casual fishing activities, despite being with 832 km of Atlantic coastline with diverse fish species and despite being one of the biggest fish producers and consumers in Europe, with a rich history and culture of fishing, and extensive seafood dishes. This project explains a business plan of a recreational tourism company (Operador Marítimo-Turístico), offering sustainable shore fishing tours in the Oeste region in Portugal. While fishing tours that cater to experienced anglers (by taking them on boat trips to catch fish for consumption or sale) exist, there are currently limited opportunities for individuals to experience fishing as an outdoor activity in Portugal. Participating in this shore fishing tour will not only involve fishing but also experiencing the surrounding nature, history, and culture of the coastline. Participants will also gain knowledge about marine biodiversity topics, which raises awareness about the current challenges and situation in the fishing industry. The body of this business plan aims to showcase the quality of the offered tours and the model of exceptional experiences. A combination of theoretical and practical methodologies enhances the overall tour experience while aligning with the core principle of sustainability across economic, environmental, and social aspects.