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The impact of choice factors on international students’ loyalty mediated by satisfaction

2019-08-31Journal article Restricted access
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dc.contributor.authorAmaro, Dina
dc.contributor.authorMarques, Alzira
dc.contributor.authorAlves, Helena
dc.date.accessioned2020-02-13T12:55:24Z
dc.date.available2020-02-13T12:55:24Z
dc.date.issued2019-08-31
dc.date.updated2020-02-12T16:37:57Z
dc.description.abstractThe presence of international students is a valuable input for Higher Education Institutions (HEI) at all levels. Thus, it is critical to understand not only how students make their decisions and what factors and sources of information provided by the HEI most influence them, but also to evaluate students’satisfaction and loyalty with the choice made, in order to define the most suitable and competitive marketing strategies to attract and retain international students. Based on the information gathered through a questionnaire with a sample of 190 international students studying at a Portuguese HEI, a quantitative, crosssectional and causal study was conducted using the estimation of a structural equation model calculated through PLS, in order to investigate the impact of choice factors and information sources on international students’ loyalty, mediated by satisfaction with the choice made. The findings indicate that the choice factors with the greatest impact on satisfaction of the international students were: the perception of the country, the environment and location of the HEI, and the sources of information provided by the HEI. It was also concluded that a positive global perception of the HEI influences the recommendation from significant others, and increases the satisfaction and loyalty of all the international students. Thus, HEI managers should account for these factors when making strategic marketing decisions to increase the number of international students.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1007/s12208-019-00228-0pt_PT
dc.identifier.issn1865-1984
dc.identifier.issn1865-1992
dc.identifier.slugcv-prod-997406
dc.identifier.urihttp://hdl.handle.net/10400.8/4662
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectChoice factors and information sourcespt_PT
dc.subjectSatisfactionpt_PT
dc.subjectLoyaltypt_PT
dc.subjectInternational studentspt_PT
dc.subjectPLSpt_PT
dc.titleThe impact of choice factors on international students’ loyalty mediated by satisfactionpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage233pt_PT
oaire.citation.startPage211pt_PT
oaire.citation.titleInternational Review on Public and Nonprofit Marketingpt_PT
person.familyNameAmaro
person.familyNameMarques
person.givenNameDina
person.givenNameAlzira
person.identifier.ciencia-id3413-A13D-99FD
person.identifier.ciencia-id1519-309E-BC47
person.identifier.orcid0000-0002-7755-4090
person.identifier.orcid0000-0001-6607-852X
rcaap.cv.cienciaid3413-A13D-99FD | Dina Amaro
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication9d82a0a7-d91a-4444-acc8-7adbd1ce6cdb
relation.isAuthorOfPublicationd558615c-d75f-42b4-8b6c-c160e48304cc
relation.isAuthorOfPublication.latestForDiscoveryd558615c-d75f-42b4-8b6c-c160e48304cc

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